MUMBAI, INDIA – Lava International enthusiastically concludes the Holi edition of brand campaign #MyBharatWithLAVA. The six-day campaign, held from March 12 to March 18, 2025, celebrated India’s vibrant cultural traditions, encapsulating the vivacity and spirit of Holi.
Engaging with 500k+ social natives, the campaign garnered 35K engagements and 470K views across social media platforms, striking a deep emotional chord with audiences. By going beyond colors, #MyBharatWithLAVA paid tribute to the diverse ways Holi is celebrated across the country, capturing the unique stories, rituals, music, and flavors that make each region’s festivities special.
One Country. One Festival. Many Colors.
The campaign brought together six regional influencers who highlighted hyperlocal traditions, from the spiritual intensity of Varanasi Holi and the symbolic Lathmaar Holi of Mathura-Vrindavan, to the ethereal Pushkar celebrations, the cozy charm of Sangla in Himachal, the colorful nostalgia of Rolls Royce Holi in Kolkata, and the ceremonial Holika Dahan in Jaipur.
The campaign, which took over social media during the festive week, sparked a wave of cultural pride and regional storytelling, reaching over 513K digital natives. The campaign also garnered 470K video views and saw active user participation in the hook step challenge.
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The campaign’s centrepiece was a high-energy music video featuring all influencers, seamlessly blending regional Holi celebrations into a unified narrative. Conceptualized and executed by Social Panga, the video was set to an exclusive Holi anthem that sparked a nationwide trend with its catchy hook step. Released ahead of Holi, the song and dance challenge encouraged audiences to share their #MyBharatWithLava moments, driving massive engagement as people across India grooved to the beat and showcased their local traditions.
The #MyBharatWithLAVA Holi Edition served as a powerful continuation of Lava’s mission to celebrate India’s unity in diversity—this time, through the lens of Holi. By documenting local flavors, rituals, and voices, the campaign added meaningful color to the brand’s ongoing narrative of cultural pride and digital storytelling. The campaign wasn’t just another Holi campaign—it was a vibrant celebration of India’s cultural mosaic.
