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Nostalgia is key in this year’s best Super Bowl ads as stars reprise old roles and pay homage to classics
MANILA, PHILIPPINES — Whether or not you’re a sports fan, there’s no denying that the Super Bowl always knows how…
Read More » - People
Neil Cao joins Rakuten Advertising as Commercial Director of China
SINGAPORE — Performance advertising company Rakuten Advertising announced the appointment of Neil Cao to the position of Commercial Director, China. Based…
Read More » - Philippine News
Brand & Business: Viber strengthens presence in the Philippines as app pursues strategic local partnerships
MANILA, PHILIPPINES – Viber, one of the world’s leading apps for free and easy communication, has expanded its growth in the…
Read More » - Insight
Insight: Rakuten advertising predicts a surge in revenge travel in the upcoming Black Friday weekend
SINGAPORE — Rakuten Advertising data over Singles’ Day this year signals the rise of revenge travel for the upcoming Black…
Read More » - Global News
Brand & Business: Rakuten Advertising’s “Accelerate” quickens affiliate marketing growth and fuels market expansion
SINGAPORE – Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights,…
Read More » - Digital News
Brand & Business: Rakuten Advertising launches a 5-stage blueprint for high-performance affiliate marketing
SINGAPORE — Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers…
Read More » - Featured
Insight: Rakuten Advertising’s Cyprus Malinao on connected TV and what separates Viki from other OTT platforms
MANILA, PHILIPPINES – With cinemas in the Philippines being closed for more than a year now because of the global pandemic,…
Read More » - Philippine News
Insight: Viber poll shows Filipinos are taking their data privacy seriously
MANILA, PHILIPPINES – Viber, one of the world’s leading apps for free, easy, and secure communication, reveals that 89% of…
Read More » - Philippine News
Brand & Business: Pinoy ‘heroes’ take the spotlight in global short docu video series to mark Viber’s 10th year
MANILA, PHILIPPINES – To celebrate its 10th anniversary as one of the world’s leading apps for free and easy communication,…
Read More » - Digital News
Brand & Business: Rakuten Viber expands into fintech on its 10-year anniversary by launching payments in Chat Bots
SAN FRANCISCO, USA – Viber, one of the world’s leading apps for free and easy communication, is moving beyond messaging…
Read More » - Global News
Brand & Business: Rakuten Viber teams up with DOH for a COVID-fighting sticker pack featuring Alden Richards
MANILA, PHILIPPINES – In a global pandemic, fake news and unverified information are not only confusing, but can also be…
Read More » - Global News
Insight: APAC consumers want to see empathy from brands and support for frontliners says Rakuten Advertising research
SINGAPORE – Rakuten Advertising, the global leader of performance marketing, media and consumer insights, reported that 75% of consumers across…
Read More » - Digital News
Digital: You now have a say on who slides into your Viber, users now have more control over privacy
SAN FRANCISCO, USA – More than being annoying and cluttering threads, spam, those undesired messages from strangers can do more…
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