research
- Insight
Insight: New Reprise study reveals eCommerce growth in APAC amidst the global pandemic
SINGAPORE — Reprise, IPG Mediabrands’ global performance marketing agency, has today released key findings from their newly completed consumer study…
Read More » - Digital News
Intelligence: China Digital Health Report 2021 reveals how technology adoption can potentially solve healthcare resource shortages globally
CAUSEWAY BAY, HONG KONG — Healthcare systems around the world continue to face immense pressure in the wake of the…
Read More » - Global News
Insight: WARC report says mobile remains a resilient channel amid COVID-19 challenges
LONDON, UNITED KINGDOM — Mobile advertising, considered by 79% of UK marketing professionals to be an effective channel, continues to…
Read More » - Press Release
iProspect release The Future is Voice Activated Asia Pacific Research
Today iProspect (a Dentsu Aegis Network company) released The Future is Voice Activated, a bespoke research piece that investigates voice…
Read More » - Global News
Zenith’s Online Video Forecasts: Online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes…
Read More » - Philippine News
Intelligence: PayPal Research: Availability of Social Commerce has improved the financial conditions of Filipinos
MANILA – According to a research by PayPal[3], social media channels are no longer just networking platforms but have become digital…
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Philippines must adopt digital payments to fully realize its cashless journey: PayPal Research
MANILA – New research from PayPal reveals that the adoption of digital payments is having a big impact on the financial…
Read More » - Videos
adoboLIVE! Daniel Wong-Chi-Man, International Research Director at The New York Times, on Digital Disruption in Media
Speaking at DigiCon 2017, the International Research Director at The New York Times talks about how the publication has adapted…
Read More » - Digital News
Long-form social video engagement is mostly driven by subtitles, research by Adaptly and Refinery29 shows
NEW YORK – Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can…
Read More » - Digital News
SMG’s Catalyst 2.0 delivers research in Southeast Asia
With a 360 degree view of the consumer – integrating brand, media and consumer insights – Starcom MediaVest Group’s Catalyst…
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