On February 25, adobo marked its third anniversary.
It has been an amazing three years, in which we have grown into a bimonthly title, distributed in five Southeast Asian countries and with a regional readership.
With text/email blasts, select events, a graphic design competition, book distribution and a website to bring Philippine news and talent to the world, we have always stood for a sharp eye and a good laugh.
We have continued to print on 100% recycled paper — despite the cost in time and money — because we believe being green starts at the bottom line.
We try to inspire, affirm, build a community and yes, laugh at ourselves and our failings.
We say we try because this is not always what happens. We have hurt friends, missed deadlines, made mistakes. But we have always tried to untangle the knots, and the magazine is a better one for it. Chalk it up to hard-won maturity.
As we enter mid-2009, the recession is yet to hit full force. The year may be rough on us, as it has already been on the industry we love and are here to build. But true to our slogan, The Word on Advertising, we will be covering that industry as it goes into transition and, we hope, emerges stronger on the other side.
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