From creative, to planner, to MD: Peachy Pacquing officially started yesterday as Managing Director of Ogilvy Advertising Manila.
The appointment was announced by Randy Aquino, Head of Country for Ogilvy Philippines.
Formerly an award-winning regional creative director at Grey Malaysia and JWT Manila, and at Basic and Ogilvy before that, Pacquing rejoined Ogilvy in March 2007 as Director of 360 Planning.
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So is this a crazy time to take on classic advertising, with multiple disciplines scrambling for revenue? ‘It’s a great time to be in advertising! We have to turn into birds, or go the way of the dinosaur. I’ve seen things evolve, and I want to see how the next chapters end.”
