GLOBAL – NEW YORK, OCTOBER 2011: JWT has released a Music Edition of its Things to Watch list, covering the gamut of the apps, services and sites that allow us to consume music.
The digital age disrupted the music world—ushering in a new era for fans, artists, retailers and other key stakeholders—and this year we got a clearer glimpse of what the second decade of digital music will look like. JWT’s October trend report, Things to Watch: Music Edition, charts the 26 trends that changing music from both a macro and micro perspective.
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“In the next decade of digital music, we’ll be accessing, discovering and sharing music in new ways,” says Ann Mack, director of trendspotting at JWT. “It’s all about the ability to listen to your own archives, and just about anything else, wherever you are. It’s a major change, and one that comes just as listening gets a lot more social, from Turntable’s DJ rooms to Facebook’s peeks into what friends are listening to.”
The list is the result of desk research conducted by JWTIntelligence throughout the year, inputs from JWT’s global planning network, and interviews with experts and influencers in the music industry.
