On BBH Asia-Pacific has released its follow-up to the successful Levi’s ‘Live Unbuttoned’ campaign. Shot by top fashion photographer Mark Seliger, the campaign was generated in Singapore but will run globally. (It is the second such success for BBH Asia-Pacific, after 2008’s Chupa Chups puppet spots.)
The campaign also has an online component, www.unbutton.501.com, which encourages consumers to post stories of who they want to unbutton. It’s great fun, and we fully expect to see some Philippine stories in the very near future!
Which reminds us: it’s the Friday before Valentine’s, in an industry full of single people. So tell us: Who (in the industry) Do You Want to Unbutton? Email us at editorial@adobomagazine.com. Results (if we get any worth announcing) on Monday!
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