Spikes 2014
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Sandy Thompson of Y&R on engaging your audience
Sandy Thompson of Y&R on engaging your audience
Read More » - Global News
SPIKES 2014 – DAY ONE HITS AND HIGHLIGHTS
SINGAPORE “It gets better, better, and better,” was how Lions Festivals Chairman Terry Savage described the 2014 edition of the…
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#Live Storytelling
SINGAPORE – Brands must look for moments in TV shows when emotions are riding high to double down their messaging…
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Australia dominates first batch of Spikes shortlists
SINGAPORE – Nine shortlists for the Spikes Asia Festival of Creativity 2014 have been revealed, with Australian agencies leading the…
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Mastering brand storytelling with lessons from bedtime stories
SINGAPORE – With tales of sleeping beauties, wicked step-siblings and wicked witches, children’s bedtime tales offer valuable lessons for brands…
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Inconvenient or otherwise, truth matters for innovation
SINGAPORE – At Spikes Asia2014, Hanyi Lee offered some home truths in her presentation, beginning with a pet peeve: The…
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Micro-innovation putting Asia in driver’s seat
SINGAPORE – From the telephone to Twitter, the West has been credited for major transformational innovation. Asia on the other…
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- Global News
Havas’ financial strength will stave off acquisitive rivals: Bollore
SINGAPORE Havas Worldwide chairman Yannick Bollore knows all too well the toxic environment that can result when collaboration is missing.…
Read More » - Philippine News
UPDATED: 7 PHL agencies make first batch of Spikes 2014 shortlists
SINGAPORE – Seven Philippine agencies have made the shortlists so far at the 2014 Spikes Asia Festival of Creativity. Spikes…
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Getty Images launches Re-Picture competition at Spikes Asia
SINGAPORE – Getty Images has launched the Re-Picture competition at Spikes Asia, inviting attendees to submit their interpretation of Re-Picture…
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- Videos
Guy Hearn on an immersive future through gaming
Guy Hearn on an immersive future through gaming
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