strategy
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Peach Natividad takes the helm as BBDO Guerrero Chief Strategy Officer
Peach NatividadMANILA, PHILIPPINES — Creative agency BBDO Guerrero has officially appointed Peach Natividad as its new Chief Strategy Officer. She…
Read More » - Awards News
Awards: WARC Awards for Asian Strategy 2021 – shortlist announced
LONDON, UK – Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut and SK-II are among the 20 brands whose campaigns have been shortlisted…
Read More » - Global News
WARC reveals effective trends in media strategy
GLOBAL – WARC, the global authority on advertising and media effectiveness, has today released its 2018 Media Strategy Report, highlighting key…
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adoboLive! Brand strategist Natalia Bednarek on her experience creating and shaping brand identities
As a strategist with Sterling Brands, Natalia had first-hand experience with the importance of understanding and being immersed in a…
Read More » - Global News
Gavin Gibson to lead OMD strategy in Australia
SYDNEY – OMD has today announced several key appointments to their strategy team. Gavin Gibson returns to the agency as…
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AGENTS OF INNOVATION: Carlo Ople, PLDT and Arthur Policarpio, Mobext Asia
Learn how to crush it in this social and mobile economy from Carlo Ople, Vice President, Digital Marketing Strategy, PLDT…
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adoboLive: Delilah Chan, Business Head, Twitter South East Asia
Delilah Chan, Business Head for Twitter South East Asia, talks about their new initiative for agencies, #GoLive.
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adoboLive: Raiford Cockfield, Director of Asia-Pacific, Twitch
E-sports is not as big as what others think it is. But basing it on how it sold out the…
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adoboLIVE: McCann Worldgroup APAC Chairman Prasoon Joshi on globalization and localization
Kicking off this year’s amazing line up of educational and inspiring sessions in the Spikes Asia Festival of Creativity is…
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AdoboTalks Worldwide: Margot Torres on Marketing at the Speed of Culture
For this episode of adoboTalks Worldwide, adobo Festival of Ideas 2015 series, Margot Torres talks about Marketing at the Speed…
Read More » - Philippine News
Ace Saatchi wins Gold in Warc Asia Strategy Prize 2014
MANILA – Fresh from snatching a Silver at the London International Awards, Ace Saatchi and Saatchi continues its winning streaking,…
Read More » - Global News
Unilever mobile campaign wins 2014 Warc Asia Strategy Prize
GLOBAL – A mobile service for ‘media dark’ rural Indians has scooped the Grand Prix in the 2014 Warc Prize…
Read More » - Global News
Dentsu is World Economic Forum strategic partner
GLOBAL – Dentsu Inc. announced today its participation in the World Economic Forum as a strategic partner, together with its…
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