studies
- Global News
IPG Media Lab Outlook report asks: Are you ready for the Internet of Thrills?
NEW YORK – IPG Media Lab today released its annual Outlook report, examining the market forces, new technologies and consumer…
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Research shows energetic TV ads can turn off viewers
GLOBAL – New research shows that TV commercials with a high energy feel (e.g. featuring upbeat, enthusiastic spokespeople) can have…
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Filipinos feel no change in purchasing ability – Kantar study
MANILA – Despite good economic performance in 2014 (GDP growing by 6.1 percent according to NEDA), Filipino consumers described their…
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Warc: global adspend growth forecast to slow
GLOBAL – The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that growth in global advertising expenditure…
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Filipino and Indonesian consumers are second most optimistic in q4 2014
MANILA – Filipino consumer confidence surged to a five-point increase in Q4 2014, pushing the country to the number two…
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8 of 10 Filipinos engage in three screens at once – Nielsen
MANILA – Not only are more Filipinos getting connected to the internet, they are now consuming media content voraciously through…
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Small budget no barrier to effectiveness: APAC Effie report
SINGAPORE – Increasing sales and market share is a common goal in effective campaigns and many speak to the younger…
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Global brands up use of crowdsourcing: eYeka
PARIS – The world’s biggest brands have increased their use of crowdsourcing to source campaign ideas and content, helping drive…
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Filipinos spend almost three hours on their smartphones – Nielsen
MANILA – There are now almost three out of four Filipino smartphone users accessing the internet through their phones and…
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PHL FMCG performance remains stable as emerging markets slow down – Kantar
MANILA – The FMCG sector in the Philippines remains stable even as consumer FMCG spend in emerging markets has slowed…
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BBDO research introduces ‘Middlescents’
HONG KONG – Research released by Hong Kong-based international advertising agency, BBDO, found that brand marketers need to be aware…
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Google Trends reveals that Southeast Asia is selfie stick capital of the world
MANILA — The now-ubiquitous selfie stick has its fair share of haters — most recently South Korea, where certain monopod retailers…
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‘Culturalisation’ key to engagement – Y&R’s Generation Asia 2014
SINGAPORE — Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to…
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