studies
- Philippine News
Modern trade on the rise in PH – Kantar
MANILA – Modern Trade in the Philippines has been on a steady rise over the past three years, according to…
Read More » - Philippine News
Philippines retains top 3 ranking as most optimistic market globally in Q3
MANILA – Filipino consumer confidence remains one of the most optimistic globally, ranking in the top five along with two…
Read More » - Global News
61 percent of marketers engage customers with mobile, CMO Council study reveals
SAN JOSE, CALIFORNIA — With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship…
Read More » - Philippine News
Filipinos cut back on groceries for more convenient alternatives
MANILA – According to Nielsen, there are now fewer shopping baskets containing food items that need to be cooked at…
Read More » - Philippine News
MasterCard survey points to dip in Philippine consumer confidence
SINGAPORE – The Philippines was one of three markets in Asia Pacific to show a decline in MasterCard’s Index of…
Read More » - Global News
Apple, Google keep top spots, Huawei debuts on Interbrand’s Best Global Brands
NEW YORK – For the second year in a row, Apple and Google have claimed the top positions on Interbrand’s…
Read More » - Global News
China, Malaysia, Thailand have fastest growing digital economies – Digital Evolution Index
SINGAPORE – Singapore (#1) and Hong Kong (#3) make up two of the top three countries prime to welcome the…
Read More » - Global News
Geometry Global: shoppers in emerging Asian markets are online more often and making more purchases
GLOBAL – Consumers across the globe are mixing the online and offline worlds more and more when they shop and…
Read More » - Philippine News
Filipinos care about hair, Google reveals
MANILA – Filipinos are displaying a rising interest in the topic of hair. Google Trends results for the last two…
Read More » - Philippine News
Direct sales boom in PH: Kantar Worldpanel
MANILA – Direct sales has been growing much faster than any other channel in the fast-moving consumer goods (FMCG) market,…
Read More » - Global News
Warc: Global adspend seen to rise 5.8 percent in 2014
LONDON – The latest Consensus Ad Forecast from marketing intelligence service Warc indicates that global advertising expenditure will increase by 5.8…
Read More » Wikia reveals nine Superfan personality profiles
SAN FRANCISCO – In time for Comic-Con International: San Diego, one of the world’s largest gatherings celebrating the Superfan, Wikia,…
Read More »- Philippine News
Ford, Toyota, Honda top Interbrand’s Best Global Green Brands list
GLOBAL – Brands from the automotive sector emerged at the top of Interbrand’s Best Global Green Brands report, a ranking of the top…
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