studies
- Global News
What football fans do for luck in McCann Truth Central study
GLOBAL – Most football fans cross their fingers or wear their favorite shirts for luck, but some fans have resorted…
Read More » - Global News
Mindshare China sets no. 1 record in R3 agencyScope study
SHANGHAI – Mindshare China has topped the R3 agencyScope study for media agencies in all three categories. This sweep of…
Read More » - Global News
TBWA, Integer and Jigsaw identify shopper profiles in China
SHANGHAI – TBWA\China, The Integer Group China® and Shanghai-based research agency Jigsaw International, have collaborated to produce ‘Checkout China’, an…
Read More » - Digital News
Nielsen: Rise in mobile ownership spurs internet penetration rise
MANILA – Rapid up-take of mobile devices is spurring the growth of internet usage in the Philippines, with an increasing…
Read More » - Archived
Samsung is no. 1 in Campaign Asia-Pacific’s Top 1000 Brands Report 2014
HONG KONG – Samsung once again claimed the top spot in Asia’s Top 1000 Brands report from Campaign Asia-Pacific in…
Read More » - Philippine News
‘For men’ grooming brands outgrow female beauty sector in Asia
Grooming brands ‘for men’ are growing at a faster pace than the female beauty sector across eight Asian markets: China,…
Read More » - Global News
Evolution of Luxury: New Affluent Seek Rich Experiences over Material Wealth
ASIA-PACIFIC – The affluent in Asia/Pacific, Middle East & Africa (APMEA) are increasingly seeking out rich experiences over ownership of…
Read More » - Global News
Bayern is world’s most valuable football brand
GLOBAL – Bayern Munich retains its spot as the worlds most valuable football brand, followed by current UEFA Champions League…
Read More » - Digital News
Wearable tech, visual shift among JWT’s 10 Mobile Trends for 2014 and Beyond
NEW YORK – The boom of wearable technology and the continuing shift to a visual vocabulary are among the top…
Read More » - Digital News
Mobile devices capture over 80 percent of daily screen time in the Philippines – Milward Brown
MANILA – Multiscreen users (defined as people who own, or have access to a TV and a smartphone and/or tablet)…
Read More » - Global News
Cheil: Korean adspend expects 3.8 percent growth in 2014
KOREA – Cheil Worldwide revealed that Korean adspend is expected to grow by 3.8 percent in 2014, the increase advanced…
Read More » - Philippine News
Filipino youth are among most financially literate in Asia Pacific: MasterCard
Filipino youth are among the top three most financially literate in the Asia Pacific region, according to the MasterCard Index…
Read More » - Global News
Philippines has fastest-growing online population
Despite the fact that only one third of Filipinos have access to the internet, the Philippines has the fastest-growing online…
Read More »