TBWA
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Awards News
Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards
MANILA, PHILIPPINES — To culminate this year’s program, ADFEST held the second Lotus Awards night, where 1,587 entries were received…
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Campaign Spotlight
Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
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Press Release
TBWA’s Next unit gains momentum in 2024 with Mikko Pietilä appointed Regional CCXO
HELSINKI, FINLAND — In 2024, the TBWA collective is building up its NEXT unit, which focuses on the experiential marketing…
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Campaign Spotlight
Nissan India’s unprecedented integration with Zomato enhances brand visibility during World Cup
MUMBAI, INDIA — As cricket fever sweeps across India during the ICC Cricket World Cup, automobile brand Nissan India embarked…
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Awards News
Gigil and Bates Chi&Partners lead Philippine finalists at 2023 APAC Effie Awards
SINGAPORE — The Philippines continues to make its mark on the international stage with multiple entries named as finalists at…
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Insight
TBWA Asia’s Halal Wave unpacks the Muslim community’s approach to love and dating in its latest report
KUALA LUMPUR, MALAYSIA — In the digital age, love is just a swipe away. Dating behaviors have also changed post-pandemic,…
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Insight
TikTok and TBWA tackle the potentials of storytelling in the emerging marketing landscape
SINGAPORE — TikTok and TBWA announced the release of a new whitepaper titled, “Storytelling in the Next Creative Renaissance,” which takes an in-depth look…
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People
TBWA\Hong Kong steps up its game with key promotions among its leadership team
HONG KONG — TBWA\Hong Kong, one of the global collective’s most innovative and highly respected agencies, is continuing to accelerate…
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adobo Exclusive
A love story told in Ride-Thru orders, a dance with warrior spirit, and a road safety PSA you can’t escape
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Awards News
TBWA\SMP and Leo Burnett Manila’s ingenious campaigns take home Merit Awards at The One Show 2023
MANILA, PHILIPPINES — The One Show, the award show that recognizes some of the most groundbreaking ideas from the best…
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Events
BBDO and TBWA to host The One Club Portfolio Night in Singapore
SINGAPORE — The One Club for Creativity has announced that BBDO and TBWA will host Portfolio Night, the world’s largest…
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Campaign Spotlight
Southern Cross Pet Insurance, New Zealand Veterinary Association, and TBWA\NZ say “Paws Off!” to protect cats and dogs from human food
AUCKLAND, NEW ZEALAND — Southern Cross Pet Insurance, along with the New Zealand Veterinary Association (NZVA), has rallied brands and…
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Campaign Spotlight
Sweetshop’s Liza Murphy directs global Singapore Airlines campaign by TBWA Singapore
SINGAPORE — Sweetshop Director Liz Murphy is behind Singapore Airlines’ latest global brand campaign, “Welcome to World Class,” by Six…
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