Thailand
- Insight
Journalists in Southeast Asia recognize the importance of AI, Vero survey finds
MANILA, PHILIPPINES — Artificial intelligence holds the potential to reshape journalism in Southeast Asia. A new Vero survey reveals that journalists recognize…
Read More » - Events
Pride Month kicks off in Thailand ahead of the marriage equality bill readings
BANGKOK, THAILAND — Rainbow flags filled the streets of Bangkok on Saturday at the start of Pride Month as Thailand…
Read More » - New Business
L’Oreal Thailand places McCann Worldgroup Thailand in charge of marketing and social media management
BANGKOK, THAILAND — Personal care brand L’Oreal Thailand has officially appointed McCann Worldgroup Thailand as its digital full-service agency, fully…
Read More » - Campaign Spotlight
Mercedes-Benz Thailand and TeamXThailand rally the ‘Benz’ effect in new campaign on Thais’ nickname trend
BANGKOK, THAILAND — Thai culture is renowned for its richness and depth, and nowhere is this more evident than in the…
Read More » - Campaign Spotlight
KFC Thailand makes history with 2.4 billion Baht giveaway to Colonel’s Heirs
BANGKOK, THAILAND — Thailand went amok this October when KFC celebrated the Colonel’s 9.9 Birthday with a first-of-its-kind “Billion Heirs”…
Read More » - Campaign Spotlight
Tradition and innovation collide with Heineken’s ‘Star Ice,’ created in partnership with Wunderman Thompson Thailand
BANGKOK, THAILAND — In a world where cultures converge with global brands, Heineken Laos and Wunderman Thompson Thailand proudly unveil…
Read More » - Campaign Spotlight
Thais are discovering ‘The Perfect Fried Chicken’ by McDonald’s and Leo Burnett Thailand
BANGKOK, THAILAND – Fried chicken was once a popular dish among Thais. However, the flavor appears to have lost its savor…
Read More » - Campaign Spotlight
First Choice imagines a future of AI-created humans with the help of PP Krit and Leo Burnett Thailand
BANGKOK, THAILAND – A new campaign from First Choice in Thailand imagines what humans may look like 10 years from now…
Read More » - Campaign Spotlight
Sabina and VMLY&R transform regular bras into breast cancer detecting simulators
BANGKOK, THAILAND — Global brand experience agency VMLY&R and Thai underwear brand Sabina have teamed up to fight breast cancer…
Read More » - Insight
Yell Advertising launces generative AI platform, AI-DEATE LAB
BANGKOK, THAILAND – Yell Advertising CEO Dissara Udomdej introduced AI-DEATE LAB to the public for the first time at the…
Read More » - Campaign Spotlight
During the holidays, KFC Thailand gave delivery app riders a well-deserved break with ‘Let’Em Rest’
BANGKOK, THAILAND – Delivery jobs are now the third biggest economy, fueling big cities like Bangkok with exponential orders placed…
Read More » - Campaign Spotlight
Wunderman Thompson Thailand and Bawdar Myanmar launches the world’s first immersive Game ‘n Beer experience – The Ultimate Gaming Fridge
BANGKOK, THAILAND – Gaming is HUGE in Myanmar with 30% of the entire country’s population being active gamers – 91% of…
Read More » - People
Dentsu Thailand appoints Oliver Kittipong Veerataecha as Group Chief Marketing Officer, Brand Innovation
BANGKOK, THAILAND – Creative agency Dentsu Thailand has appointed Oliver Kittipong Veerataecha as Group Chief Marketing Officer, Brand Innovation as…
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