PHILIPPINES, AUGUST 17, 2010 – Although the Gold World Medal remained elusive, the Philippines had metal to take home: one Silver and three Bronze medals at the New York Festivals International Advertising Awards last June. TBWASantiago Mangada Puno’s Flower Series for Boysen Paint continued its winning streak with a Silver for "Violet" in Print, and Bronzes in Print for "Lily" and in Art & Technique for "Orchid". DM9 JaymeSyfu’s "Match" for Makati Fire Station also merited a Bronze World Medal in the Print category.
Adobo thanks Eugene Demata, DM9 JaymeSyfu executive creative director, for pointing out our oversight in the July-August 2010 issue where we reported that the McCann Worldgroup Philippines, TBWA Santiago Mangada Puno and DM9JaymeSyfu only made it as finalists. Demata also served in the Outdoor GrandJury, while Dave Ferrer, JWT Manila executive creative director, was in the Television & Cinema Advertising GrandJury.
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PRINT – SILVER TBWA Santiago Mangada Puno "Violet" Boysen Paint
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PRINT – BRONZE TBWA Santiago Mangada Puno "Lily" Boysen Paint
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ART & TECHNIQUE – BRONZE TBWA Santiago Mangada Puno "Orchid" Boysen Paint
CREDITS:
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Executive Creative Director: Melvin Mangada
Creative Director/ Art Director: Manuel Villafania
Creative Director/Writer: Bryan Siy
Art Director: Denise Tee
Photographer: G-nie Arambulo
Print Producer: May Dalisay
Final Artist: Romar Quiroz
Account Director: Kara Filamor
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PRINT – BRONZE DM9JaymeSyfu "Match" Makati Fire Station
CREDITS:
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Writer: Merlee Jayme
Art Director/Writer: Eugene Demata
Final Artist: Allan Montayre
Producer/Account Director: Sheila Villanueva
Account Director: Marj Aznar
Account Director: Junette Laxamana
PHILIPPINE FINALISTS
TV
McCann Worldgroup Philippines "Yakap" Xenon Bulbs
TBWA Santiago Mangada Puno "Hugs" Absolut
OUTDOOR
TBWA Santiago Mangada Puno "Orchid" Boysen Paint
PRINT
TBWA Santiago Mangada Puno "Hibiscus" Boysen Paint
TBWA Santiago Mangada Puno "Orchid" Boysen Paint
RADIO
DM9JaymeSyfu "Speed" Coppertone Sunscreen Lotion
Campaigns & Grey "SAYANG" Vicks
INNOVATIVE AWARD (Guerrilla: Outdoor)
DM9JaymeSyfu "Duct Tape" Gabriela
ART & TECHNIQUE
TBWA Santiago Mangada Puno "Hibiscus" Boysen Paint
TBWA Santiago Mangada Puno "Lily" Boysen Paint
TBWA Santiago Mangada Puno "Orchid" Boysen Paint
TBWA Santiago Mangada Puno "Plastic Bottle" Tubbataha Reefs Natural Resources
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