user generated content
- Campaign Spotlight
McDonald’s Hong Kong and DDB encourage sneaky surprises
HONG KONG — Is a sneaky McDonald’s even better than a usual McDonald’s? Apparently, some customers think so, and McDonald’s…
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The Future of Advertising and Entertainment: user generated content, video on demand, branded content, and content marketing
Everyone is in the entertainment business these days. Ordinary people on YouTube are making videos and budding scriptwriters are publishing…
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