MANILA, PHILIPPINES – In case you missed it, podcasting is no longer a niche, it’s a booming, multibillion-dollar industry globally, and the Philippines is catching up. With 17 million Filipinos tuning in weekly, podcasts have cemented themselves as a powerful platform for entertainment, thought leadership, and brand engagement. From business leaders to celebrities, more and more personalities are launching their own shows, leveraging the medium’s unique ability to build deep connections with audiences.
At the forefront of this evolution is The Pod Network (TPN), one of the country’s leading podcasting companies, with hit shows like The Koolpals, Lecheng Pag-ibig ‘to with Sam YG and DJ Chacha and fast rising horror narratives like Book of Bad Ideas. Alongside their top-charting content with influential hosts, TPN is now staying ahead of the curve with the backing of Hit Productions, the Philippines’ #1 audio production company.
A game-changer for audio story-telling
With over three decades of industry leadership, Hit Productions has been the driving force behind some of the country’s most memorable audio production in advertisements, music, and sonic branding. Now, the powerhouse is expanding its influence into podcasting.
This partnership opens exciting new opportunities for both companies. The Pod Network’s team will receive training and mentorship from Hit’s seasoned professionals. For Hit Productions, this collaboration allows them to extend their reach into a new, rapidly growing medium — a natural alignment with their legacy of producing high-quality audio experiences.
“This partnership signals a pivotal moment for Philippine podcasting. With Hit Productions onboard, The Pod Network is primed to reshape not just the quality of content, but the scale of our impact. We’re helping build as well as shape the future of podcasts locally, one story, one voice at a time, and this move puts the entire industry on notice,” The Pod Network CEO Alan Fontanilla said.
What this means for brands
Studies have shown that podcasts’ secret weapon lies in its diverse, engaged audience and their intentional consumption of the medium. Unlike traditional ads or short-form videos on algorithm-based feeds, podcast sponsorships and advertising allow brands to integrate naturally into conversations, making for more authentic and conversational marketing.
“We’ve always believed in the power of sound to connect, move, and inspire—and podcasting is a space where that continues to evolve in exciting ways. Our investment in The Pod Network is a natural extension of Hit’s long-standing commitment to audio. This is about being part of where audio is headed, and supporting the growth of meaningful, creator-driven content,” Hit Productions CEO Vic Icasas shared.
With The Pod Network’s expanded capabilities, brands can now benefit from a network that’s doubling down on original content, deeper collaborations, and smarter distribution. Backed by Hit Productions’ expertise and long-standing partnerships with platforms like Spotify, this move enhances TPN’s ability to craft compelling, high-impact podcast experiences — giving businesses a stronger platform to connect with engaged, on-the-go audiences in more meaningful ways.
The Pod Network (TPN) Entertainment is the Philippines’ premier podcast network, offering brands a powerful platform to reach engaged, on-the-go audiences through targeted, high-impact audio storytelling. With a portfolio of original and creator-led shows across diverse genres, TPN enables businesses to activate across the full funnel, from awareness to conversion, through host-read ads, branded integrations, and custom content. Backed by dynamic ad insertion, precision targeting, and strategic partnerships with streaming platforms like Spotify and distribution networks like ACast, TPN helps brands cut through the noise and connect meaningfully in a fast-growing digital audio space.
For more information, visit www.thepodnetwork.com or follow @ThePodNetwork on social media. For media inquiries, interviews, or partnership opportunities, contact: studio@thepodnetwork.com
