Warc
- Insight
WARC’s ‘Marketer’s Toolkit 2025’ is out, highlights 5 important trends that will drive the new year
LONDON, UK — Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading…
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WARC assembles expert jury for WARC Awards for Asia-Pacific 2025
LONDON, UK — WARC, the global authority on marketing effectiveness, has revealed the jury for the WARC Awards for Asia-Pacific…
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WARC and Google launch new whitepaper on the ‘holistic path to the measuring media investments’
LONDON, UK — Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the…
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WARC report says boomers’ shifting media habits impact media planning
LONDON, UK — According to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, Baby Boomers remain the world’s wealthiest generation, yet,…
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WARC’s latest report calls on strategists to prove their worth in a rapidly changing industry
LONDON, UK — Strategists worldwide are looking for opportunities to demonstrate their value as budget cuts and the evolution of AI disrupt the discipline. These are key findings included in “The Future of…
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New WARC Advisory study looks into Earned Media as a top tactic in driving creative effectiveness
LONDON, UK — A new white paper has recently been released by WARC Advisory and global communications firm Edelman. “Beyond the Buzz: Examining the Effectiveness…
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WARC and ANA reveal new whitepaper on instilling a culture of creative effectiveness
NEW YORK, USA — WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US advertising industry’s…
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WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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WARC’s new report highlights challenges and opportunities in programmatic advertising
LONDON, UK — WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the…
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WARC Media underlines the worth of gaming in advertising, but states ad spend is fractional
LONDON, UK — Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend…
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WARC’s latest study with Meta underlines business messaging as a key tool in fostering consumer relationships
LONDON, UK — Creating a more personalized two-way interaction with customers is an increasingly important requirement for brands and can…
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WARC Media predicts Pinterest’s ad revenue to reach $4.2 billion in 2025 as it embraces shoppability and AI
LONDON, UK — Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth…
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WARC APAC shares key insights from this year’s winning campaigns: disrupting classic tactics and more
SINGAPORE — Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024…
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