WARC Data
- Insight
Insight: According to WARC, ‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels
LONDON, UK — A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the…
Read More » - Insight
Insight: According to WARC’s Global Marketing Index, 2021 srongest year ever for marketing budgets globally
LONDON, UK — WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
Read More » - Press Release
Intelligence: WARC Data Relaunched – The One-Stop Resource In Collaboration with Nielsen, A New Industry-Standard Measure
An independent and objective one-stop resource, WARC Data harmonises, aggregates, verifies and evaluates data from over 100 reputable sources, including…
Read More » - Global News
Intelligence: Podcast Ad Market Reveals Potential to Reach $1.6B by 2022 with Spotify Taking the Lead in Owning Audio Market
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in…
Read More » - Global News
Intelligence: Radio ad investment stable, but the rise of digital audio presents a new frontier – WARC Data
GLOBAL – Radio and digital audio advertising is the focus of WARC’s latest monthly Global Ad Trends report, digesting up-to-date…
Read More » - Global News
Trends 2018: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572B
GLOBAL – WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights…
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