Warc
- Philippine News
Brand & Business: Ogilvy Group work for Tang the only Philippine entry shortlisted in coveted WARC Prize for Asian Strategy
MANILA, PHILIPPINES – The WARC Prize for Asian strategy announced its shortlist for 2020 today with Soho Square’s work for Tang…
Read More » - Global News
Insight: Content-led marketing strategies are more effective than ever for brands – WARC Awards global insight and themes
LONDON, UK – As countries continue to go in and out of lockdown resulting in an increased dependency on screens…
Read More » - Global News
Insight: WARC report says mobile remains a resilient channel amid COVID-19 challenges
LONDON, UNITED KINGDOM — Mobile advertising, considered by 79% of UK marketing professionals to be an effective channel, continues to…
Read More » - Global News
Insight: 2020 UK adspend to drop to £21.4bn before rebounding to £25bn in 2021, AA/WARC Expenditure Report predictions
LONDON, UK – The latest Advertising Association/WARC Expenditure Report shows UK adspend is predicted to fall 15.6% year-on-year in 2020…
Read More » - Events
Awards: WARC Media Awards 2020 Effective Use of Partnerships and Sponsorships jury named
LONDON, UK – The final jury is now announced for the WARC Media Awards 2020, a free-to-enter international awards scheme…
Read More » - Global News
Insight: Mobile remains the fastest growing channel amid the pandemic
LONDON, UNITED KINGDOM — Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel,…
Read More » - Global News
Insight: Brand investment in Esports to rise to $844M this year, mobile is now the most popular gaming devices in history
LONDON, UNITED KINGDOM — Global advertising spend on e-sports is expected to rise again this year despite global recession –…
Read More » - Global News
Insight: WARC Future of Strategy report reveals key role of strategists in pandemic response
LONDON, UNITED KINGDOM — Twenty-six percent of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them…
Read More » - Events
Events: WARC Media Awards 2020 names Effective Use of Tech jury
LONDON, UK –WARC, the global authority on advertising and media effectiveness, has today named the judging panel for the Effective…
Read More » - Digital News
Insight: Social is effective in linking brand and performance marketing, WARC 2020 Effective Social Strategy Report
LONDON, UK – Social‘s role in marketing continues to evolve as it increasingly plays a role in linking brand and…
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Events: WARC Media Awards 2020 Best Use of Data jury announced, executives from Direct Line Group, Choueiri Group and TSB
LONDON, UK – WARC, the global authority on advertising and media effectiveness, has today named the jury line-up for the Best…
Read More » - Global News
Insight: Cannes Lions and WARC establish a universal definition for effectiveness in new white paper
GLOBAL – Cannes Lions, powering global best practice in creativity, together with sister company WARC, the global authority on marketing…
Read More » - Global News
Intelligence: According to the latest WARC Global Ad Trends report, an advertising recession is likely
GLOBAL — With COVID-19 wreaking havoc on the global economy, international advertising service WARC has released its latest Global Ad…
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