Warc
- Insight
WARC’s latest study with Meta underlines business messaging as a key tool in fostering consumer relationships
LONDON, UK — Creating a more personalized two-way interaction with customers is an increasingly important requirement for brands and can…
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WARC Media predicts Pinterest’s ad revenue to reach $4.2 billion in 2025 as it embraces shoppability and AI
LONDON, UK — Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth…
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WARC APAC shares key insights from this year’s winning campaigns: disrupting classic tactics and more
SINGAPORE — Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024…
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New WARC and TikTok study reveals 20% boost in brand recognition via short-form video
SINGAPORE — Fragmented media consumption and rising advertising costs make it harder for brands to reach and connect with audiences. Increasingly, advertisers…
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Partnerships and collaborations revealed as top ad strategy in APAC, according to WARC Rankings
LONDON, UK — A new report is released by WARC Creative summarizing key insights from winning campaigns executed in Asia Pacific that…
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Act Responsible and WARC unveil the best campaigns on social responsibility with the ‘Act Good Report 2024’
SINGAPORE — “ACT Good Report” is a unique ranking showcasing the world’s most impactful use of creative communications to promote…
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WARC Creative releases this year’s Rankings with the world’s most awarded works and creative companies
LONDON, UK — The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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DoubleVerify underlines disconnect between marketers’ intent and action in new APAC report
MANILA, PHILIPPINES — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data…
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WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
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Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
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WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
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WARC’s year-in-review: Going beyond monoculture marketing in Asia in 2024
LONDON, UK — As the era of monoculture draws to a close, WARC Asia Editor Rica Facundo directs attention towards…
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WARC on the social shelf: How Asia Pacific is leading social commerce
LONDON, UK — In this installment of WARC‘s APAC Spotlight series, Rica Facundo, WARC Asia Editor, delves into the burgeoning…
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