Warc
- Insight
New WARC and TikTok study reveals 20% boost in brand recognition via short-form video
SINGAPORE — Fragmented media consumption and rising advertising costs make it harder for brands to reach and connect with audiences. Increasingly, advertisers…
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Partnerships and collaborations revealed as top ad strategy in APAC, according to WARC Rankings
LONDON, UK — A new report is released by WARC Creative summarizing key insights from winning campaigns executed in Asia Pacific that…
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Act Responsible and WARC unveil the best campaigns on social responsibility with the ‘Act Good Report 2024’
SINGAPORE — “ACT Good Report” is a unique ranking showcasing the world’s most impactful use of creative communications to promote…
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WARC Creative releases this year’s Rankings with the world’s most awarded works and creative companies
LONDON, UK — The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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DoubleVerify underlines disconnect between marketers’ intent and action in new APAC report
MANILA, PHILIPPINES — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data…
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WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
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Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
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WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
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WARC’s year-in-review: Going beyond monoculture marketing in Asia in 2024
LONDON, UK — As the era of monoculture draws to a close, WARC Asia Editor Rica Facundo directs attention towards…
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WARC on the social shelf: How Asia Pacific is leading social commerce
LONDON, UK — In this installment of WARC‘s APAC Spotlight series, Rica Facundo, WARC Asia Editor, delves into the burgeoning…
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Brand marketing investments to hit record levels in 2024, says WARC
LONDON, UK — Despite very real concerns about the economy, 61% of marketers are optimistic and expect business to be…
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WARC’s marketer toolkit reveals 5 key trends that will shape global marketing strategies in 2024
LONDON, UK – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing,” and community-based sustainability are five key…
Read More » - Awards News
The WARC Awards 2024 is now open for entries
LONDON, UK — Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are…
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