Warc
- Insight
WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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WARC shares insights on ecommerce’s role in the growth of the Beauty and Personal Care industry
LONDON, UK — The $430 billion global beauty market is at the vanguard of innovation in ecommerce. From experimenting with…
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WARC Awards for Effectiveness reveals five new regional competitions
LONDON, UK — Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in its fourth year, the WARC Awards honor the best marketing campaigns…
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WARC releases The Future of Strategy 2023 with insights from almost 1,000 marketing strategists
LONDON, UK — As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery…
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WARC forecast Instagram’s global advertising revenue to reach $71bn in 2024
LONDON, UK — Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent…
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WARC study redefines metrics for success in performance marketing
LONDON, UK — WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of ecommerce advertising optimization and intelligence, has released new research into the…
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Global advertising spend to top $1trn for the first time next year, claims WARC
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that the global advertising spend…
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WARC: A new era of programmatic advertising beckons, but are advertisers prepared?
LONDON, UK — WARC, the global authority on marketing effectiveness, has released “The Future of Programmatic,” the latest WARC strategy…
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WARC Media Report Reveals Connected TV Growth Lags Behind Retail Media’s Surge
SINGAPORE — WARC Media’s latest Global Advertising Trends report, “Connected TV’s next episode,” has revealed that advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However,…
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TikTok’s advertising revenue poised to defy 2023’s digital ad market slowdown
In a 2023 report by WARC Media, it was revealed that the digital advertising industry is currently experiencing a slowdown…
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WARC unveils insights from Cannes Creative Effectiveness Lions 2023 winners
SINGAPORE — WARC, the global authority on marketing effectiveness, has released “Creative Effectiveness Lions 2023 – Insights from the winners,” a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions,…
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WARC, Lions and ANA reveal Align, Build and Embed framework on driving a culture of creative impact at Cannes Lions
CANNES, FRANCE — WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released…
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WARC Awards for Effectiveness and LIONS unveil this year’s shortlists
LONDON, UK — The shortlists are announced for the WARC Awards for Effectiveness 2023, in association with LIONS. Now in…
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