Warc
- Insight
YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
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Tech innovation and social influence lead in tactics for commercial success, WARC Creative’s latest report finds
LONDON, UK — To help companies improve the business impact of their creative marketing, WARC Creative has released a report…
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Search advertising to be worth $350.4 billion in 2023, and is set to be disrupted by AI and more, says WARC
LONDON, UK — Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored…
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WARC and Google release guide on how to deliver value and sustained growth in retail
LONDON, UK — A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to…
Read More » - Awards News
WARC Awards for Effectiveness 2023 – Senior marketing leaders from brands and agencies from around the world represented on the juries
LONDON, UK – The juries are now announced for the WARC Awards for Effectiveness 2023 in association with LIONS. Now in its…
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WARC and TikTok release guide on how to maximize entertainment to meet effectiveness
LONDON, UK — Media effectiveness is becoming harder to achieve but is more important than ever in successfully driving long-term…
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WARC reveals world’s most awarded campaigns and companies for creativity
LONDON, UK — International marketing insights company WARC has just released WARC Creative 100, the ultimate independent global benchmark celebrating…
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Going local, experimenting with Gen Z, and more keys to effective marketing in Asia according to WARC
LONDON, UK — Following an in-depth analysis of the results of the WARC Awards for Asian Strategy 2022, an annual…
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Strong client-agency relationships directly correlated to effective work, according to Aprais and WARC
LONDON, UK — New evidence shows that the strength of the relationship between clients and their agency has a direct…
Read More » - Brand & Business
WARC sets out to make marketing leading program global with the Master of Advertising Effectiveness
LONDON, UK – WARC, the global authority of marketing effectiveness, and the Master of Advertising Effectiveness, an online learning program…
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WARC presents the DEI Hub, a one-stop destination for content on Diversity, Equity and Inclusion strategies
LONDON, UK — Diversity, inclusivity and social justice are cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being…
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WARC and The Marketing Society forge knowledge partnership via ‘The Effective CMO’ program
LONDON, UK — WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing…
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Advertising Association and WARC release UK’s expenditure report, cites ongoing but slow growth
LONDON, UK —The latest quarterly data from the Advertising Association / WARC Expenditure Report show that UK advertising spend rose…
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