Warc
- Insight
Insight: Global advertising market sees record growth in 2021 – up 23.8% to $771bn
LONDON, UK — New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered…
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Insight: WARC Rankings 2021 are released – the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world
LONDON, UK — The WARC Creative 100, Effective 100, and Media 100, a suite of global rankings and the ultimate…
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Insight: WARC and YouTube release “Brand-building at the speed of culture: The role of online video in Asia”
SINGAPORE — Online video is where culture is being cross-pollinated between brands, creators, fans, and viewers. Every minute, 300 hours…
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Awards: WARC Awards for Effectiveness 2022 now launched
LONDON, UK — The WARC Awards for Effectiveness 2022 in association with LIONS, are now launched and open for entries.…
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Insight: 97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies
LONDON, UK — As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on…
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Insight: B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute. Applying the newly revealed “B2B Effectiveness Code” can drive real change
LONDON, UK — WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest…
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Insight: UK advertising spend to exceed £29bn this year with increased recovery predictions
LONDON, UK — The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to…
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Awards: WARC announces winners and insights of the WARC Awards for Asian Strategy 2021
LONDON, UK — Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II, and Pizza Hut are among…
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Insight: Advertiser spend on TV and social media is twice as high as daily consumption
LONDON, UK — A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a…
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Insight: Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
LONDON, UK — After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved…
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Awards: WARC Awards for Asian Strategy 2021 – shortlist announced
LONDON, UK – Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut and SK-II are among the 20 brands whose campaigns have been shortlisted…
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Insight: According to WARC, strategy is growing in importance and divergence but lacks diversity in its hiring
LONDON, UK — The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds…
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Insight: WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners
LONDON, UK — WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common…
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