Warc
- Global News
Insight: Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
LONDON, UK – WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
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Intelligence: UK Advertising spend to recover faster than key international markets in 2021
LONDON, UK — The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year,…
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Insight: Marketing in a polarized nation – Providing trust, truth and sanctuary creates a pathway to US brands
LONDON, UK – As the United States welcomed a new president, there remains concern among citizens and brands about the…
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Awards: WARC Effectiveness Awards 2021, in association with LIONS, are launched
LONDON, UK – WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with…
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Awards: WARC Media Awards 2020 winners announced – Band-Aid, Nuveen, Pantene and Specsavers win the Grands Prix
LONDON, UK – Campaigns across diverse markets and product categories for both global brands including Burger King, L’Oréal, Mastercard, O2, Old…
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Awards: WARC Media Awards 2020 shortlists announced
LONDON, UK – Following a year when brands were forced to rethink their messaging when the pandemic struck and lockdowns…
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Intelligence: WARC releases The Marketer’s Toolkit 2021, a guide to six major challenges facing brands in the year ahead
LONDON, UK – Following a tumultuous year, WARC, the global authority on effective marketing, has today released Marketer’s Toolkit 2021,…
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Awards: Sole Philippine 2020 WARC Prize for Asian Strategy awarded to Ogilvy Group Philippines and Tang
MANILA, PHILIPPINES – Soho Square’s work for Tang Philippines was awarded a Silver as the WARC Prize for Asian strategy…
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Insight: Mobile video is top priority for APAC – WARC and MMA report ‘The State of the Industry: 2020 Mobile Marketing in APAC’
LONDON, UK – Asia Pacific is a leader in mobile adoption and will likely continue to be so with nearly…
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Insight: WARC identifies new trends for effective marketing in Asia, insights from the 2020 WARC Prize for Asian Strategy
SINGAPORE – WARC, the global authority on marketing effectiveness, has today released the 2020 Asian Strategy Report, outlining new and…
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Awards: WARC Prize for Asian Strategy 2020 winners, Grey Bangladesh wins Grand Prix for UCash & Shwapno’s Project AgroBanking
SINGAPORE –WARC, the global authority on marketing effectiveness, today announced the winners of the 10th WARC Prize for Asian Strategy,…
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Insight: WARC and Black Cultural Archives launch partnership with a series of interviews spotlighting pioneering Black British creatives and marketers
LONDON, UK– WARC, the global authority of marketing effectiveness and Black Cultural Archives (BCA), the home of Black British History,…
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Insight: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
LONDON, UK – Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession –…
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