GLOBAL – UNITED STATES, MAY 6, 2013 – Google executive chairman Eric Schmidt addressed advertisers last week debunking the forecast that Youtube will soon displace television…simply because it already has.
The Google-owned video service has already passed the 1 billion mark of monthly unique visitors and, with the "third world" in mind, could even reach 6 or 7 billion.
But Schmidt maintains that Youtube isn’t merely a replacement of TV. "It’s participatory…that’s a profound change."
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"TV means reach," added global head of content Robert Kyncl. "YouTube means engagement."
The event also saw the announcement of DreamWorks Animation’s £22million purchase of teen-focused YouTube network Awesomeness TV.
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