world cup
- New Business
Cheil’s Experience Commerce bags World Cup media mandate for MRF on Hotstar
MUMBAI, INDIA — Experience Commerce, a digital marketing agency part of the Cheil Digital Network, is has secured the World…
Read More » - Campaign Spotlight
LGBTQIA+ supporters, exploited workers, and activists — De Morgen and mortierbrigade bring them to the World Cup
BRUSSELS, BELGIUM — Last December 18, the world witnessed the highlight of perhaps the most controversial World Cup ever: the…
Read More » - Campaign Spotlight
Campaign Spotlight: MS Dhoni takes a trip down the memory lane in Gulf Oil India’s latest TVC #GulfDhonixDhoni
MUMBAI, INDIA — Gulf Oil Lubricants India Ltd., a leading lubricant brand in India, launched its new campaign #GulfDhonixDhoni. The…
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Campaign Spotlight: KFC World Cup ad by Ogilvy Cape Town parodies football player seeking a fowl
by Theda Braddock Even before France won the World Cup, KFC already won big. Football fan or not, you have…
Read More » - Global News
BBDO Guerrero and Snickers launch new campaign for World Cup Finals
MANILA – BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the…
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Vivo caps extraordinary My Time, My FIFA World CupTM campaign in Russia
MOSCOW – Global smartphone brand Vivo, wrapping up its sponsorship of the 2018 FIFA World Cup RussiaTM, joined the music performance…
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adobo LIVE! Twitter Asia-Pacific Vice-President and Managing Director Maya Hari at Cannes Lions 2018
An adobo exclusive interview with Twitter Asia Pacific’s Vice-President and Managing Director, Maya Hari, on the Twitter Beach at the…
Read More » - Global News
Intelligence: Asia Pacific advertising spend to grow by 4.5% in 2018 as FIFA World Cup stimulates growth
ASIA-PACIFIC – Leading advertising and digital communications group Dentsu Aegis Network today released its biannual global forecasts, pointing to a…
Read More » - Philippine News
Twitter and ABS-CBN team-up on 2018 FIFA World Cup™ content
MANILA – As excitement builds for kick-off at the 2018 FIFA World Cup™ Twitter and ABS-CBN today announced a new…
Read More » - Campaign Spotlight
Campaign Spotlight: Coca-Cola launches its new global campaign developed by Mercado McCann for the FIFA World Cup 2018
BUENOS AIRES – After two years of closely working together, Coca-Cola and Mercado McCann will honor the FIFA World Cup…
Read More » - Global News
Vivo Announces 2018 FIFA World Cup Russia™ Campaign, “My Time, My FIFA World Cup”
BEIJING – Vivo, the official smartphone sponsor of the 2018 FIFA World Cup Russia, has launched a new global campaign titled “My…
Read More » - Campaign Spotlight
Campaign Spotlight: Suarez, Messi, and an idea from Mercado McCann to the world
BUENOS AIRES – Last 31st of August, minutes before the start of the 2018 World Cup South American’s qualifiers match, between…
Read More » - Global News
The jet-setting samurai with game
During the 2014 FIFA World Cup, football-themed ads started sprouting from everywhere. One notable brand was instant ramen giant Nissin…
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