WPP
- Global News
Intelligence: BrandZ 2018 Top 100 Global Brands valued at $4.4 trillion
LONDON – The total brand value of the BrandZ Top 100 Global Brands grew a record 21% over the last…
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MullenLowe Lintas Group, WPP, BBDO Worldwide, Special Group, Unilever top 2018 Effie Awards for Asia-Pacific
NEW YORK — Effie Worldwide has announced the most effective marketers in the world, based on the global results of…
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WPP publishes UK gender pay gap report for 2017
LONDON — WPP has published its UK gender pay gap data for 2017. The report shows a group[1] median pay…
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BREAKING: Sir Martin Sorrell resigns as WPP chief executive
Sir Martin Sorrell, the chief of the world’s largest advertising network, has stepped down from his position as Chief Executive…
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No Gut, no glory: Anselmo Ramos and Gaston Bigio set up new independent agency, Gut
MIAMI – Just five months after leaving DAVID of Miami, Anselmo Ramos and partner Gaston Bigio have announced the next…
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Unilever and its WPP partners secure Philippines only shortlists in WARC Media Awards
Two Unilever campaigns by Mindshare and Ogilvy are the only shortlisted entries from the Philippines at the 2017 WARC Media…
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Campaign announces 2017 Asia-Pacific Network of the Year Awards and Southeast Asia Agency of the Year Awards
Campaign has announced its Asia-Pacific Network and People of the Year awards along with the Southeast Asia Agency and People…
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Cannes Lions 2017: BBDO Worldwide wins Network of the Year, David Droga receives Lion of St. Mark
CANNES — At the last edition of the 2017 Cannes Lions Awards Shows, several overall and special awards were given…
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Mindshare integrates performance unit FAST into heart of agency to simplify transformation for clients
LONDON, NEW YORK, MEXICO, SINGAPORE – Mindshare, the global media agency that is part of WPP, is placing its FAST…
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Ogilvy & Mather signs 3-year strategic partnership with Singapore Economic Development Board to enhance modern marketing services
SINGAPORE – As Singapore’s Smart Nation agenda gathers pace, WPP’s Ogilvy & Mather (O&M) and the Singapore Economic Development Board…
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Maxus appoints Jen Smith as first ever global creative director
LONDON — Maxus Global has announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as…
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GroupM predicts 2017 global marketing expenditures will surpass $1 trillion
LONDON and NEW YORK — WPP’s GroupM, the world’s leading media investment management group, recently trimmed its 2016 global ad expenditure…
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WPP and Facebook launch Creative Ambassador program in APAC
APAC – People across Asia Pacific are living their lives on their mobile devices. The adoption of mobile is not…
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