WPP
- Global News
Essence wins integrated media mandate for Rebel Foods in India
MUMBAI, INDIA — Essence, a global data and measurement-driven media agency that is part of WPP’s GroupM, has announced its…
Read More » - Campaign Spotlight
Campaign Spotlight: Coca-Cola forges strong connections in and out of the virtual world with metaverse activation
SHANGHAI, CHINA — Coca-Cola is inviting Chinese consumers to beat the lethargy of the summer and come together in unexpected,…
Read More » - Global News
Brand & Business: Superunion expands portfolio of services with new creative design technology
SINGAPORE — WPP creative company Superunion revealed its proprietary design technology which enables brands to create innovative digital experiences and…
Read More » - Press Release
New Business: WPP acquires leading Latin American ecommerce agency Corebiz
LONDON, UK — WPP today announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specializing in VTEX…
Read More » - Campaign Spotlight
Campaign Spotlight: Colgate Total’s latest ad supercharged by a 12-hour choose-your-adventure series
HONG KONG — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched the second installment of its…
Read More » - Press Release
New Business: WPP creates Design Bridge and Partners, formed by merger of Design Bridge and Superunion
LONDON, UK — Creative transformation company WPP has announced the creation of a new company, Design Bridge and Partners, formed…
Read More » - Press Release
New Business: Myer cements 12-year partnership with Essence in Australia
DOCKLANDS, AUSTRALIA — Myer, Australia’s iconic department store chain has reappointed Essence, a global data and measurement-driven media agency that…
Read More » - Global News
New Business: WPP to acquire marketing technology leader Bower House Digital
CANBERRA, AUSTRALIA — WPP announced it has agreed to acquire the business of Bower House Digital, a leading marketing technology…
Read More » - Awards News
Cannes Lions 2022: WPP named Creative Company of the Year
CANNES, FRANCE — WPP was today named the most creative company of the year at the Cannes Lions International Festival…
Read More » - Press Release
New Business: WPP partners with Ukrainian Government to support economic recovery
LONDON, UK — WPP and the Ukrainian Government announced a partnership to attract investment into Ukraine and help rebuild its…
Read More » - People
People: WPP appoints Michael Houston as President of US business
LONDON, UK — WPP announces that Michael Houston, global CEO of Grey, has been appointed as President of WPP’s business…
Read More » - Press Release
Brand & Business: Superunion rebrands Shangri-La Group’s rewards program and lifestyle platform, Shangri-La Circle
HONG KONG — WPP creative company Superunion has partnered with Shangri La Group, the luxury hotel brand and pioneer of…
Read More » - Press Release
Brand & Business: Fifteen WPP leaders recognized for championing inclusion and diversity
LONDON, UK – Fifteen leaders from creative transformation company WPP have been named in the global Empower Role Model Lists…
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