Yahoo DSP
- Insight
Yahoo DSP survey underlines Singapore marketers’ concerns on data preparedness, calls for greater resources
SINGAPORE — Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in…
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Yahoo DSP goes into the minds of Singapore marketing leaders in ‘Digital Marketers Pulse’ study
SINGAPORE — The “Yahoo Singapore Digital Marketers Pulse” study, conducted in collaboration with global market research company Milieu Insight, revealed…
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Yahoo DSP expands offerings with new identity testing capabilities for insight gathering
SINGAPORE — Yahoo announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The…
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Yahoo launches new AI-powered suite for advertising optimization and forecasting with Yahoo Blueprint
SINGAPORE — Yahoo Advertising recently launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP.…
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