Y&R
- Global News
‘Culturalisation’ key to engagement – Y&R’s Generation Asia 2014
SINGAPORE — Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to…
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Fordyce joins Y&R Yangon’s Cannes award-winning team
YANGON – Y&R Yangon has tapped creative veteran Graham Fordyce as executive director of the year-plus operation, which brought home…
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Sandy Thompson of Y&R on engaging your audience
Sandy Thompson of Y&R on engaging your audience
Read More » - Global News
Brands should think on what makes them interesting
SINGAPORE – For brands, the conventional wisdom was long held that marketing their USP was key to gaining loyalty and…
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Y&R to open first majority-owned international agency in Mongolia
ULAN BATOR – Y&R Advertising has agreed to acquire a majority stake in the creative advertising and research agency of…
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Y&R Group Indonesia appoints Matthew Collier as chief executive officer
JAKARTA – Matthew Collier has been appointed chief executive officer of Y&R Group Indonesia, comprising Y&R, The Campaign Palace and…
Read More » - Philippine News
Y&R Dubai’s Joseph Bihag on technology, creativity and why a ‘brash’ decision was also the best one he’s ever made
MANILA – As multicultural as Dubai is, it should come as no surprise that a Filipino is one of the…
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- Videos
Joseph Bihag of Y&R Dubai on staying informed
Joseph Bihag of Y&R Dubai on staying informed
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- Philippine News
Advertising leading lady Chiqui Lara steps down
MANILA – After three decades as a leading lady in the Philippine advertising industry, Y&R President and CEO Chiqui Lara…
Read More » - Global News
Y&R Asia doubles last year’s haul at Cannes Lions 2014
CANNES — Y&R Asia has won a stunning 18 Cannes Lions in 2014, comprising 2 Gold, 1 Cannes Chimera, 7 Silver,…
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M1 launches multimedia campaign from Y&R
SINGAPORE — M1’s new brand campaign from Y&R Singapore will be extended into the online space this week, with three…
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