Zenith
- Press Release
Zenith celebrates its 30th Anniversary!
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London.…
Read More » - Global News
Zenith’s Online Video Forecasts: Online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes…
Read More » - Digital News
Zenith’s Advertising Expenditure Forecasts: Mobile share of advertising market to exceed 30% in 2020
Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s…
Read More » - Global News
Zenith Singapore hires Stefanie Liew From Ogilvy China
SINGAPORE – In a trend that sees media agencies bringing on board talent from digital agencies, Zenith Singapore has appointed…
Read More » - Global News
DiDi Chuxing consolidates media with Zenith China
BEIJING – The world’s largest ride-sharing company DiDi Chuxing has chosen Zenith, part of Publicis Groupe, as its media business…
Read More » - Digital News
Digital ROI catches up with fast-growing digital adspend – Zenith’s Advertising Expenditure Forecasts
Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of…
Read More » - Digital News
Smartphone penetration to reach 66% in 2018
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58%…
Read More » - Digital News
Innovative digital formats to drive global ad growth to 2019 – Zenith
LONDON – Social media in-feed ads, online video and other digital formats such as paid content and native advertising are…
Read More » - Digital News
Mobile devices to lift online video viewing by 20% in 2017 – Zenith
SINGAPORE – Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global…
Read More » - Global News
Media: Zenith launches new global brand vision and identity
SINGAPORE – Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity,…
Read More » - The Magazine
Mobile Trends 2017
Zenith’s 2017 study Mobile Advertising Forecasts plots the rise to preeminence of mobile devices and implores a mobile first strategy…
Read More » - Digital News
Zenith unveils 10 Artificial Intelligence trends for marketers
NEW YORK – Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey…
Read More » - Philippine News
ZenithOptimedia says ‘I Do’ to Facebook partnership on contagious content
One of the country’s biggest media agencies, ZenithOptimedia Philippines (ZO), recently held a conference exclusive for their clients at the…
Read More »