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adobo Festival of Ideas 2016 inspires over 1,200 delegates to create, innovate, or die

MANILA – Now on its third year, adobo Festival of Ideas (FOI), the annual festival of creativity organized by adobo magazine, did not disappoint.  

With the theme: "Create. Innovate. Or Die.", adobo FOI drew over 1,200 students and professionals in the advertising, marketing, media, and other creative industries, filling the grand Newport Performing Arts Theatre at Resorts World Manila.

adobo Festival of Ideas Conference Theme video

In the age of industry-changing disruptive business models, gamified promos and apps, and the rise of post-millennial Generation Z, “Create. Innovate. Or Die”, this year's festival highlights how today's incoming creative industry professionals can adapt and succeed in today's tumultuous and exciting times of constant disruption.

adobo Festival of Ideas Conference Theme video on Create. Innovate. Or Die.
November 30th, 2016
Video graphics by Ivan Despi of Acid House. Music score by Hit Productions.
Copyright adobo magazine/Sanserif, Inc.

AGENTS OF INNOVATION: Carlo Ople, PLDT and Arthur Policarpio, Mobext Asia

Learn how to crush it in this social and mobile economy from Carlo Ople, Vice President, Digital Marketing Strategy, PLDT EICB and Arthur Policarpio, Co-founder & CEO, Mobext Asia at the adobo Festival of Ideas on November 30 at the Newport Performing Arts Theatre, Resorts World Manila

AGENT OF INNOVATION: Ibba Rasul Bernardo, Chief Executive Officer, Sari.ph

Sari Software Solutions Chief Executive Officer Ibba Rasul Bernardo gives us a sneak peek of the geekiness that he will be sharing with us at the adobo Festival of Ideas happening on November 30 at the Newport Performing Arts Theater, Resorts World Manila.

Don't miss him! Get your tickets now at adobofestivalofideas.com

Agent of Innovation: Josie Brown, APAC Director of Digital, J. Walter Thompson

J. Walter Thompson Asia Pacific Director of Digital, Josie Brown, tells us about her session, "Control Shift", in the upcoming adobo Festival of Ideas on November 30 at the Newport Performing Arts Theater, Resorts World Manila.

Buy your tickets at adobofestivalofideas.com!

Y&R Asia’s Chief Creative Officer Marcus Rebeschini to speak at the adobo Festival of Ideas 2016

adobo magazine is pleased to announce that Marcus Rebeschini, Chief Creative Officer at Y&R Asia is joining the lineup of speakers at adobo Festival of Ideas 2016, presenting a session in line with this year’s theme, “Create. Innovate. Or Die.”

In his stint in Y&R, the agency became the No.2 Network Of The Year at Cannes Lions in 2014. While in 2015, Y&R was the first ever agency from Asia to win an Award at SXSW, and the only network in Asia to win the Bill Gates Cannes Chimera twice.

adobo Festival of Ideas presents TBWA\SMP's Chief Creative Officer Melvin Mangada

adobo magazine is honored to present TBWA\SMP’s Melvin Mangada in this year’s adobo Festival of Ideas. Mangada recently led his agency to its record breaking sixth 4A’s Agency of the Year and Best in Creative Awards and historic victory at the Campaign Brief Asia Agency of the year awards, bringing home 4 awards including Southeast Asia Creative of the Year. 

Cheil Worldwide’s SVP and CCO Wain Choi joins the adobo Festival of Ideas 2016

adobo magazine proudly presents Senior Vice President Chief Creative Officer of Cheil Worldwide Inc., Wain Choi, as a guest speaker in adobo Festival of Ideas 2016. Headquartered in Seoul, Cheil was founded in 1973 and ranks as the one of the world’s largest advertising agencies.


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