LONDON – Dan Cole, Co-Founder of The Wayback, a series of virtual reality short films designed to help people with Alzheimer’s, has been announced as the winner of the inaugural Side Hustle category at this year’s D&AD Awards.
Appealing to existing and new gamers alike, the humorous social and digital first campaign features a series of tricky scenarios which are expertly navigated with either a brilliant poker face or the perfect bluff. Hitting the right balance between poker and everyday life was a priority and reinforced the need for the campaign to be social first, demonstrating their poker readiness with humorous, relatable and shareable content.
LONDON – Judging has come to a close, numbers have been tallied, and winning entries have been decided for the 57th D&AD Awards at the Truman Brewery, London on May 23. Out of 1,642 finalists from 58 countries all around the world, the most vibrant and creative works from the lot have been awarded and named, proving the rich and powerful talent across the advertising and creative industry.
PHILIPPINES–Ever wanted to be joined on your commute by one of the hottest names in music? He’s known for sharing his words of wisdom online, but from today DJ Khaled is bringing his life hacks direct to Waze users: as its newest celebrity voice.
How does a predominantly male saturated industry create emotional connections to the female market they often cater to? For many decades, this has been the state of the advertising industry until the recent years where an upsurge of female creatives and accounts women balanced the landscape.
INDIA – BBDO India has announced the appointment of Suraja Kishore as CEO. Most recently Suraja Kishore was EVP & General Manager at McCann Mumbai, and National Planning Head at Truth Central, McCann’s global thought leadership unit.