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adobo magazine’s class a bags Quill Award for Excellence in 16th Philippine Quill

PASAY – Last night’s win was another spectacular feat for adobo magazine. It’s campus edition, class a magazine, took home a Quill Award for Excellence in the prestigious 16th Philippine Quill Awards held at Marriott Hotel Grand Ballroom.

On its 16th year, Philippine Quill Awards is a celebration of communication excellence in marketing, advertising, and brand communication. It is the local edition of the global Quills, given by the International Association of Business Communicators (IABC).  

The 4th adobo Tambuli Asia Pacific Conference highlights Data + Brands + Humanity #BeHuman

Data is becoming more and more ubiquitous in any and all industries. In the marketing communications and advertising space, creative and effective campaigns for good are almost always data driven. 

Yet, data means nothing if it does not fuel something. Data and tech must elevate the human experience and ultimately bring good to the world. Data must inspire brands to strengthen human relationships, one’s life satisfaction and sense of well-being. 

adoboLIVE! Mike Garcia of Ogilvy PH on MILO finishing high at the YouTube Ads Leaderboard 2017 H2

The Managing Partner of Ogilvy & Mather Philippines talks about how the 'Get #ChampionEnergy with James Reid, Ranz, and Niana' campaign was conceptualized. He also shares how agency and brand used a jingle that continued a previous campaign and why these particular influencers were chosen to carry the MILO banner.

adoboLIVE! Ken Peñero on Globe topping the YouTube Ads Leaderboard H2 2017

The Globe Strategist for Digital and Social Content discusses how Globe Telecom earned top spot at the YouTube Ads Leaderboard for the second half of 2017 with 'Because you can never have too many dog videos.' He also talks about how this ad contrasts with Globe's successful 'Star Wars: Rogue One' ad and what is it about this particular campaign that makes it so special.

adoboLIVE! EJ Francisco, Celine Larracas, and Eric Cristobal on the Ford Creative BLK

Ford Philippines' EJ Francisco and Y&R Philippines' Celine Larracas and Eric Cristobal talk about how the Ford Creative BLK empowers motorists for today's lifestyle. They also discuss why millennials are the target audience for the Ford EcoSport and tease who will be revealed as their new influencers.

adobo magazine partners with Ad Summit Pilipinas

MANILA - adobo magazine, the country’s foremost publication on the advertising and communications industry, is now the official partner of Ad Summit Pilipinas 2018 after it recently forged a partnership with the Association of Accredited Advertising Agencies–Philippines (4As Phils.). Aptly themed "DIY your ROI," Ad Summit 2018 will run from March 7 to 10 at the Subic Bay Exhibition and Convention Center. It is touted as the largest ad and marketing event in the country, featuring industry speakers of both local and global fame.

adoboLIVE! Kae Batiquin, Co-Convenor of Create Cebu, on Creative Convergence 2018

The Manager of the Holistic Coalition of the Willing Gallery Store and Junior Partner of the Creative Cebu Council discusses the goals and objectives behind the recently held Crisscrossings: Creative Convergence 2018 in Cebu.

adoboLIVE! Cattski Espina, musician and founder of 22Tango Records, on the Grow Cebu Music program

During the recent Crisscrossings: Creative Convergence 2018, the founder of 22Tango Records discussed the challenges faced by Cebuano musicians and what makes music from Cebu different. Cattski also talked about the Grow Cebu Music (GCM) program and their involvement with Creative Convergence 2018.

YouTube Ads Awards debuts in the Philippines

MANILA -- YouTube announced today the launch of the first YouTube Ads Awards in the Philippines to honor the best creative storytelling in YouTube ads in the country. The Awards, created in collaboration with adobo magazine, recognizes digital ads that utilized outstanding storytelling to resonate with Filipino viewers. The Philippines is one of the first markets to introduce the Awards. 

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