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Telling the story of Malaysian families via water and paper, Grey Malaysia launches OMBAK by Coway

A new campaign devised by Grey Malaysia introduces Ombak by Coway, a new water purifier that has been specially made to cater for the diverse needs of the modern Malaysian family.

Using the concept of ‘Water made the Malaysian way’ – the campaign uses an innovative hand-crafted paper-cut technique to take the viewer on a ‘journey through a glass’ to showcase all of the diverse situations and temperatures that the new machine can cater for.

Ogilvy Takes Home Greater China Creative Agency of the Year Award, as well as Golds in Integrated and PR Categories at Campaign Asia Awards 2018

Campaign Asia announced the winners of the Agency of the Year 2018 Greater China Awards. For a second year in a row, in a nod to the combined success of the Greater China Network, Ogilvy took home the biggest award of the night; Greater China Creative Agency of the Year. They also bagged golds for Greater China Integrated Marketing Agency of the Year, Greater China PR Agency of the Year, China Creative Agency of the Year and Taiwan Creative Agency of the Year.

We Are Social pays tribute to some of advertising's top cats

We Are Social Paris has launched the purr-fect tribute to ten great ad men through history, including Bill Bernbach, John Hegarty and Maurice Saatchi, by recreating their image in feline form.

The agency has launched an Instagram campaign starring Georgie the cat, @georgie_the_time_traveler_which is owned by the agency’s art director Jean-Francois Balle.

Campaign Spotlight: Leo Burnett Italy and Fiat launch the New 500x with a Back to the Future-inspired ad campaign

ITALY - For the launch of the New 500X, Fiat has made a delightful short movie lasting two and a half minutes, inspired by the cult film “Back to the Future”*, which consolidates the long-standing bond between the Fiat brand and the world of film and follows on from the tribute video "See you in the future", launched last year to celebrate the Fiat 500's 60th birthday and starring Oscar-winner Adrien Brody.

Celebrate Asian creativity and join Spikes Asia 2018!

SINGAPORE - Each year, Spikes Asia bring together a diverse community of the finest thinkers from across Asia to celebrate cultural diversity and champion creative change.

Local talent and international speakers come to Spikes Asia looking to raise the creative bar – bringing you inspiration in the form of world-class work and refreshingly regional perspectives.

Ogilvy Appoints Matt Collette as New Head of Social in Singapore

SINGAPORE – Ogilvy today announced that Matt Collette has been named Managing Partner, Social, in Singapore, effective immediately. 

In his new role, Collette will be leading Ogilvy’s social media offering to its next phase of growth through a blended application of creativity and technology that makes brands matter and helps to achieve business targets. He will report to Ee Rong Chong, Group Managing Director, Ogilvy Singapore. 

KAYAK lands in Hong Kong with OMD

HONG KONG – Earlier this month, Hong Kong residents learned about KAYAK, the all-in-one travel search engine that empowers users to search and compare hotels, as well as flights, car rentals and packages, when it debuted its first TV commercial campaign in partnership with OMD. The marketing performance company has been appointed the integrated media planning and buying responsibilities for the brand’s first campaign, which launched on local TV broadcast channels earlier this month.

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