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New Business: Mobext wins digital business of online toy retailing startup Anotoys

MANILA – Anotoys, one of the fastest-growing online toy retailing startups in the Philippines, has awarded its digital marketing business to Mobext Philippines.

Following the awarding of the project, Mobext will be responsible for building the online business of Anotoys, principally through its LaunchPad for E-commerce service. LaunchPad is a newly-launched service by Mobext catering primarily to startups and high-potential small and medium businesses in the Philippines.

Jules Cabigon named Mobext Creative Director

MANILA - Mobile-first creative digital agency Mobext Philippines has appointed Jules Cabigon as its Creative Director. 
 
With more than 10 years’ digital creative experience handling telcos, fast-moving consumer goods, cosmetics and hotels, Cabigon will strengthen the agency’s creative portfolio and oversee the development of its creative department.
 

RECAP: adobo Masterclass features talks by Hando Sinisalu, Arthur Policarpio, Sedir Ajeenah, William Löthman, Chris Stefanyk, and Raoul Panes on The Best of Digital Marketing: Mobile Marketing Special Edition

Once again, adobo Magazine has partnered with Best Marketing in organizing yet another adobo Masterclass, this time on “The Best of Digital Marketing: Mobile Marketing Special Edition,” a conference featuring award winning case studies, in which marketing executives, general managers, advertising and media executives, content creators, digital creatives, and producers gather as delegates. Six of the world’s most talented marketing mavens participated as speakers in a series of insightful talks, and in sets of moderated discussion panels.

Carlo Ople and Arthur Policarpio talk about how you can crush it in the social and mobile economy at the adobo Festival of Ideas

"The times they are a-changin'," sang Bob Dylan, 2016's Nobel Prize awardee for Literature. And indeed, time does, for his award announces the new era that dawns upon us: the adjustment of traditional terms into this fast changing world. Like how his music was considered poetry, digital media has begun to compete with its conventional predecessors. The adobo Festival of Ideas unveiled the secret everyone knows: the world is changing.

AGENTS OF INNOVATION: Carlo Ople, PLDT and Arthur Policarpio, Mobext Asia

Learn how to crush it in this social and mobile economy from Carlo Ople, Vice President, Digital Marketing Strategy, PLDT EICB and Arthur Policarpio, Co-founder & CEO, Mobext Asia at the adobo Festival of Ideas on November 30 at the Newport Performing Arts Theatre, Resorts World Manila

Mobext Philippines’ founder Arthur Policarpio joins the adobo Festival of Ideas 2016

adobo FESTIVAL OF IDEAS is pleased to announce that Arthur Policarpio, co-founder and CEO of Mobext Philippines, is joining the line-up of speakers at adobo Festival of Ideas 2016, presenting a session in line with this year’s theme “Create. Innovate. Or Die”. 

In the age of industry-changing disruptive business models, gamified promos and apps, and the rise of post-millennial Generation Z, the theme will highlight how today's incoming creative industry professionals can adapt and succeed in today's tumultuous and exciting times of constant disruption.

Mobext's Arthur Policarpio named to jury of Mobile Division at Cannes Lions

CANNES – Mobext Head for Asia-Pacific Arthur Policarpio has been named to the jury of the Mobile Lions at the Cannes Lions International Festival of Creativity. Mobext is the mobile division of Havas.

 

Policarpio is also the co-founder and CEO of Mobext Philippines, the regional centre of excellence of Mobext. With more than 13 years' experience in mobile marketing, he is a pioneer in the field and has worked on numerous award-winning mobile marketing campaigns for various top companies across the region.

 

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