Following the awarding of the project, Mobext will be responsible for building the online business of Anotoys, principally through its LaunchPad for E-commerce service. LaunchPad is a newly-launched service by Mobext catering primarily to startups and high-potential small and medium businesses in the Philippines.
Once again, adobo Magazine has partnered with Best Marketing in organizing yet another adobo Masterclass, this time on “The Best of Digital Marketing: Mobile Marketing Special Edition,” a conference featuring award winning case studies, in which marketing executives, general managers, advertising and media executives, content creators, digital creatives, and producers gather as delegates. Six of the world’s most talented marketing mavens participated as speakers in a series of insightful talks, and in sets of moderated discussion panels.
"The times they are a-changin'," sang Bob Dylan, 2016's Nobel Prize awardee for Literature. And indeed, time does, for his award announces the new era that dawns upon us: the adjustment of traditional terms into this fast changing world. Like how his music was considered poetry, digital media has begun to compete with its conventional predecessors. The adobo Festival of Ideas unveiled the secret everyone knows: the world is changing.
adobo FESTIVAL OF IDEAS is pleased to announce that Arthur Policarpio, co-founder and CEO of Mobext Philippines, is joining the line-up of speakers at adobo Festival of Ideas 2016, presenting a session in line with this year’s theme “Create. Innovate. Or Die”.
In the age of industry-changing disruptive business models, gamified promos and apps, and the rise of post-millennial Generation Z, the theme will highlight how today's incoming creative industry professionals can adapt and succeed in today's tumultuous and exciting times of constant disruption.
CANNES – Mobext Head for Asia-Pacific Arthur Policarpio has been named to the jury of the Mobile Lions at the Cannes Lions International Festival of Creativity. Mobext is the mobile division of Havas.
Policarpio is also the co-founder and CEO of Mobext Philippines, the regional centre of excellence of Mobext. With more than 13 years' experience in mobile marketing, he is a pioneer in the field and has worked on numerous award-winning mobile marketing campaigns for various top companies across the region.