Straight from the organizers: “The only direct marketing awards show judged solely on creativity. The only direct marketing awards show judged solely by over 100 top-level creative directors. The only direct marketing awards show to enter if you’re only going to enter one. Caples XXXI. All new. Yet still the same ridiculously high standards.” Ogilvy One Phils. won a first place last year for BMW “Walnut." Let’s keep going!
In keeping with today’s anything-goes media marketplace, the Caples categories have expanded in recent years. Beyond print and DM, there are categories for Collateral (not mailed), Out of Home, Ambient & Guerilla, E-mail, Online, Websites, Microsites, Mobile Marketing, Interactive, Integrated, Agency Self-Promotion and Retention/Loyalty. And yes, even the charmingly retro TV and radio. For requirements and (ouch) entry fees, visit HYPERLINK "http://www.caples.org"www.caples.org.
