NEW YORK - Christmas is rolling in like a blizzard, due in large part to brands and early marketing. One early ad out of BBDO New York for Macy’s helps set the tone for the holiday season, and sets the stage for the store’s annual Thanksgiving Day Parade. “Believe in the Wonder of Giving” takes us out to space for a truly unique gift exchange and gives us a healthy dose of women empowerment to boot.
On October 25th 2018, Ubisoft will release a new edition of Just Dance : Just Dance 2019.
Like last year, the game will be available on Nintendo Switch™, Wii U™, Wii™, Xbox One, Xbox 360, and PlayStation®4 computer entertainment system
Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have.
Create a campaign driven by a single objective: give people an irresistible urge to dance.
Ford is redesigning its marketing operations globally to elevate the 115-year-old iconic brand. With this transformation:
o Ford names BBDO as its lead creative agency
o Wieden + Kennedy joins as innovation partner for specific projects
o WPP remains key part of Ford’s multi-agency team, leading activation
· Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, digital labs and more
BBDO Japan has promoted Shuhei Isikawa to the position of General Manager. This appointment will see him act as support to Chief Executive, Tony Harris and Managing Director, Hal Ito.
SINGAPORE – The Spikes Asia Festival of Creativity drew to a close tonight with a highly anticipated Awards Show to honour the best creative work from across Asia-Pacific.
BBDO Worldwide emerged as this year’s Network of the Year, followed by DDB Worldwide and Dentsu in 2nd and 3rd places, respectively.
SINGAPORE – BBDO India has appointed Ravi Bhat as Vice President - Planning, Delhi. The position will see him working closely with the highly-talented world-ranking creatives and account management chiefs as he leads the strategic thinking on brands like Mars, Pedigree, Wrigley’s, S C Johnson, HP Printers and Laptops, new business and projects from other BBDO offices.
MAKATI - BBDO Guerrero has created a new thematic campaign for long-time client Emperador Distillers, Inc. The campaign is for their flagship brand Emperador Light with superstar endorser Mr. Coco Martin.
Emperador Light, the country’s best-selling brandy, celebrates its success with a material that pays tribute to strong Filipino values. Anchored on an original song written for the campaign entitled “Ating Tagumpay,” Emperador’s material is also endorsed by Coco whose own personal success story reflects hardwork, determination, and perseverance.
Manila - BBDO Guerrero takes home the Best in Management of Business honors during the 21st local Agency of the Year Awards held in Makati Shangri-La.
A first for the agency, this recognition is given to the 4As agency that demonstrated creativity in achieving excellence in management organization and its financial resource of people, systems and total agency services.
BBDO Guerrero was also shortlisted for Digital Excellence – Best in Digital Media, Best in Industry Leadership & Community Service, Best in Creative, and Agency of the Year.
MANILA - BBDO Guerrero won the Del Monte Spaghetti Sauce and Pasta business earlier this year, following a competitive pitch.
The assignment kicks off with the launch of an integrated campaign for Del Monte’s range of delicious spaghetti sauces. Made from only the finest ingredients, Del Monte demonstrates its expertise in flavorful sauces with five appetizing variants – Creamy and Cheesy, Filipino Style, Sweet, Italian Style, and Carbonara.
MANILA - BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oats.
Taking inspiration from the habits of current consumers, Quaker Overnight Oats promotes the advantages of oatmeal recipes conveniently prepared at night.
The radio materials revolve around the idea that when your breakfast is already made, you get to sleep and dream longer about everything from taking driving lessons to building your own dream home.