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BBDO Hong Kong wins AIDS Concern

SINGAPORE – BBDO Hong Kong has won the AIDS Concern business following a 4-agency pitch. AIDS Concern is the first non-government charity organization established in Hong Kong to address HIV-AIDS care.

BBDO will be responsible for delivering a 2-year campaign to achieve “TRIPLE ZERO” – Zero new infections, Zero stigma, and Zero AIDS deaths – through increased HIV-AIDS testing in Hong Kong.

BBDO Hong Kong helps Mattel Asia advocate the true power of playtime with Barbie

SINGAPORE – BBDO Hong Kong has created and launched “The Power of Play with Barbie” spot for Mattel Asia, highlighting how imaginative play is important to a child’s development. This video is an extension of the Barbie global campaign, 'You Can Be Anything.'

BBDO Hong Kong wins MetLife account

HONG KONG – BBDO Hong Kong has been awarded the creative duties for Pan-Asia life insurer MetLife Hong Kong, with approximately 100 million customers. 

They will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong’s digital duties at the start of 2014. 

The task is to create awareness around MetLife being the #1 Insurer in the US and to get the client noticed in Hong Kong. Working together with Proximity, the campaign will include above-the-line, digital and activation. 

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