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Burger! Burger!, Universal McCann film, Campaigns shortlisted for AME

The celebrated McDonald’s Burger! Burger! TV campaign created by DDB Phils. has just increased its fan base to Hong Kong.   The campaign has just been shortlisted in the Asian Marketing Effectiveness Awards, in the Best Ideas Category.
 
The TV campaign aimed at youth ennui, or the ‘wala lang’ generation, is joined by two more Philippine entries on the shortlist:
* Universal McCann’s full-length feature film for Johnson & Johnson, ‘Botelya’, under the Most Effective Use of Branded Content Category.  This marks the second citation for the film, after the Ad Age-affiliated International Festival of Media in Valencia, Spain. 
* Campaigns & Grey’s Together, an effort for Proctor & Gamble.

Winners will be announced at the end of May.  To view the entire shortlist, click here.

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