The times, they are a changing indeed. Droga5 emerged as the biggest winner at Friday’s D&AD Awards, pocketing two very rare Black Pencils. But winners also included top names from film and music, a Hollywood comedienne and one consistent winner from Proximity BBDO Malaysia.
The Design & Art Direction Awards (D&AD), organized by the London-based D&AD club, are considered the toughest show in the industry. Advertising is just one among various design-based categories.
In the tradition of the Tap Project, Droga5 won its Black Pencils for socially oriented projects: Integrated, “Million” for the New York City Department of Education; and one for Viral/Writing, for the Obama-campaign-related “The Great Schlep.” The latter also credits on-cam talent Sarah Silverman as a writer. The two other Black Pencils were for Graphic and Environmental Design (see below).
Two agencies received Yellow Pencils for Writing for Advertising: Mother for “Snoop Dogg/ Rob Lowe/Anjelica Huston” for client Orange, and Goodby Silverstein & Partners’ “Rabbit,” for Comcast. In TV advertising, TBWA\ChiatDay’s acclaimed Skittles “Pinata” TVC received a Yellow Pencil.
In Asian winners, BBDO/Proximity Malaysia’s Jeep campaign won a Yellow Pencil for Art Direction-Poster Advertising, together with two citations for Press and Point-of-Sale. The D&AD is just the latest feat for this already multi-awarded campaign.
There were other Pencils aplenty: three (and two nominations) for Dentsu, two for Work Advertising in Singapore, and one each for China’s HanTang Communications Group, GT Tokyo, and Bascule Tokyo.
Visit http://awards.dandad.org/2009/ to view video and images of winners, as well as Silver nominations and In-book finalists.
BLACK PENCILS
Integrated
* Title: Million
* Agency: Droga5
* Client: New York City Department of Education
Viral – Writing
* Title: The Great Schlep
* Agency: Droga5
* Client: Jewish Council of Education & Research
Environmental Design-Installations
* Title: Kinetic Sculpture for the BMW Museum
* Agency: ART+COM
* Client: BMW Group
Graphic Design-Applied Print Graphics
* Title: UK Definitive Circulating Coinage – New Reverse Designs
* Agency: Matt Dent
* Client: The Royal Mint
YELLOW PENCILS
Art Direction – Poster Advertising
* Title: Bushman & Eskimo / Husky & Camel / Mountain Goat & Crocodile
* Agency: BBDO/Proximity Malaysia
* Client: Chrysler Korea
Press Advertising
* Title: Bear / Mafia / Magician / Paparazzi / Prison
* Agency: CLM BBDO
* Client: Bayer
Brand Applications: Printed Material
* Title: TED696 Project
* Agency: BMF
* Client: Lion Nathan Australia
Broadcast Innovations
* Title: Researchers Wanted
* Agency: JWT
* Client: Velocity Films
Digital Installations
* Title: Cloud
* Agency: Troika Design
* Client: British Airways
* Title: Kinetic Sculpture for the BMW Museum
* Agency: ART+COM
* Client: BMW Group
Environmental Design
Leisure & Tourism
* Title: Flash
* Agency: David Kohn Architects
* Client: Bistrotheque
Public Space & Community
* Title: Bijela cesta “U iscekivanju kise” (White road ‘Waiting for the Rain’)
* Agency: Studio Rasic
* Client: Mediterranean Sculptors’ Symposium
* Title: [C]space DRL10 Pavilion
* Agency: Nex Architecture
* Client: Design Research Lab
Residential
* Title: Casa Panama
* Agency: Studio mk27
* Client:
Temporary Exhibitions
* Title: Ply Exhibition
* Agency: Dentsu Tokyo
* Client: KDDI CORPORATION
Catalogues & Brochures
* Title: The Book of Oregon
* Agency: Wieden + Kennedy
* Client: Travel Oregon
* Title: WERK No.16: Joe Magee Special
* Agency: WORK Advertising
* Client: WORK
Environmental Graphics
* Title: Bigger Storage Ideas
* Agency: Ogilvy Frankfurt
* Client: IKEA Germany
Integrated Graphics
* Title: Coca-Cola Identity / Coca-Cola Classic Can / Coca-Cola Ident
* Agency: Turner Duckworth: London & San Francisco
* Client: The Coca-Cola Company
Illustration – Magazine & Newspaper Design
* Title: WERK No.16: Joe Magee Special
* Agency: WORK Advertising
* Client: WORK
Integrated
* Title: MEET WALLY’S HEART
* Agency: Lowe Bull
* Client: Unilever S.A
Magazine & Newspaper Design
Entire Newspapers
* Title: Público Campaign
* Agency/Client: Público
Magazine Front Covers
* Title: Brain
* Agency/Client: New York Magazine
Mobile Marketing
* Title: Ke-tai Traveler "K-TRA"
* Agency: Dentsu
* Client: Honda Motor
* Title: Throw Us A Bone
* Agency: M&C Saatchi / Mark
* Client: Sydney Dogs & Cats Home
* Title: UN Voices Project
* Agency: Saatchi & Saatchi Australia
* Client: United Nations
Music Videos – Animation
* Title: Who’s Gonna Save My Soul
* Agency: Radical Media
* Client: Waxploitation/Atlantic Records
Art Direction
* Title: Wanderlust
* Agency: Ghost Robot
* Client: One Little Indian Records
Cinematography
* Title: Changes
* Agency: Academy Films
* Client: Will Young/Sony
Music Videos
* Title: Radiohead – House of Cards
* Agency: Zoo Film Productions
* Client: TBD Records
* Title: Wanderlust
* Agency: Ghost Robot
* Client: One Little Indian Records
Special Effects
* Title: Wanderlust
* Agency: Ghost Robot
* Client: One Little Indian Records
Online Advertising – Digital Advertising Campaigns
* Title: LOVE DISTANCE
* Agency: GT Tokyo
* Client: Sagami Rubber Industries
Digital Innovations
* Title: Whopper Sacrifice
* Agency: Crispin Porter + Bogusky
* Client: Burger King
Online Advertising
* Title: Break the Cycle
* Agency: BBH London
* Client: Barnardo’s
Packaging Design – Packaging
* Title: Newspaper to New Paper Project
* Agency: Dentsu Tokyo
* Client: Ichida Garden
* Title: Trouble Maker Campaign
* Agency: HanTang Communications Group
* Client: Quzhou Seezo Trading
Photography – Book Design
* Title: Faces of Evil
* Agency: Das Comitee
* Client: Das Comitee
Poster Advertising – Poster Advertising CampaignS
* Title: Electro / Cuba / Funk / India / Rap / Blues / Folk / Jazz / Ska / James Brown
* Agency: Young & Rubicam France
* Client: Nova Radio
* Title: Wallace in Alexander McQueen & Gromit in Paul Smith / Wallace in Paul Smith & Gromit in Duchamp / Lady Tottington in Alexander McQueen
* Agency: DDB London
* Client: Harvey Nichols
Press Advertising – Newspaper Press Advertising Colour
* Title: Bear / Mafia / Magician / Paparazzi / Prison
* Agency: CLM BBDO
* Client: Bayer
* Title: Wallace in Alexander McQueen & Gromit in Paul Smith / Wallace in Paul Smith & Gromit in Duchamp / Lady Tottington in Alexander McQueen
* Agency: DDB London
* Client: Harvey Nichols
Product Design – Leisure
* Title: Quantum AMS Saddle
* Agency: Seymourpowell
* Client: Quantum Saddle Company Ltd
Work & Industry
* Title: MacBook Air
* Agency/Client: Apple
TV & Cinema Advertising – TV Commercials 41-60 seconds
* Title: Pinata
* Agency: TBWAChiatDay
* Client: MARS
TV & Cinema Communications – TV Promotions, Stings & Programme Junctions
* Title: Stanley Kubrick Season
* Agency: Channel 4
* Client: More4
TV & Cinema Crafts – Special Effects
* Title: It’s Mine
* Agency: MJZ
* Client: Coca Cola
Websites – Interface & Navigation
* Title: 12 CAMS, CREATE YOUR RAINBOW
* Agency: Bascule
* Client: WOWOW INC.
Microsites
* Title: Hotel 626
* Agency: Goodby Silverstein and Partners
* Client: Frito-Lay
* Title: NOLAF
* Agency: Mekanism
* Client: Frito-Lay
Writing for Advertising – TV & Cinema Advertising
* Title: Rabbit
* Agency: Goodby Silverstein and Partners
* Client: Comcast
* Title: Snoop Dogg / Rob Lowe / Anjelica Huston
* Agency: Mother / * Client: Orange
Writing for Design- Graphic Design
* Title: Christopher Doyle Identity Guidelines
* Agency: Christopher Doyle
* Client: You, me and everyone I know
* Title: Corpoetics
* Agency/Client: Asbury & Asbury