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D&AD 2009: 58 Pencils in total, two Black Pencils for Droga5

The times, they are a changing indeed. Droga5 emerged as the biggest winner at Friday’s D&AD Awards, pocketing two very rare Black Pencils. But winners also included top names from film and music, a Hollywood comedienne and one consistent winner from Proximity BBDO Malaysia.

The Design & Art Direction Awards (D&AD), organized by the London-based D&AD club, are considered the toughest show in the industry. Advertising is just one among various design-based categories. 

In the tradition of the Tap Project, Droga5 won its Black Pencils for socially oriented projects: Integrated, “Million” for the New York City Department of Education; and one for Viral/Writing, for the Obama-campaign-related “The Great Schlep.” The latter also credits on-cam talent Sarah Silverman as a writer. The two other Black Pencils were for Graphic and Environmental Design (see below). 
 
Two agencies received Yellow Pencils for Writing for Advertising: Mother for “Snoop Dogg/ Rob Lowe/Anjelica Huston” for client Orange, and Goodby Silverstein & Partners’ “Rabbit,”  for Comcast. In TV advertising, TBWA\ChiatDay’s acclaimed Skittles “Pinata” TVC received a Yellow Pencil.

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In Asian winners, BBDO/Proximity Malaysia’s Jeep campaign won a Yellow Pencil for Art Direction-Poster Advertising, together with two citations for Press and Point-of-Sale. The D&AD is just the latest feat for this already multi-awarded campaign.

There were other Pencils aplenty: three (and two nominations) for Dentsu, two for Work Advertising in Singapore, and one each for China’s HanTang Communications Group, GT Tokyo, and Bascule Tokyo. 

Visit http://awards.dandad.org/2009/ to view video and images of winners, as well as Silver nominations and In-book finalists.

BLACK PENCILS
Integrated
    * Title: Million
    * Agency: Droga5
    * Client: New York City Department of Education
 
Viral – Writing
    * Title: The Great Schlep
    * Agency: Droga5
    * Client: Jewish Council of Education & Research

Environmental Design-Installations
    * Title: Kinetic Sculpture for the BMW Museum
    * Agency: ART+COM
    * Client: BMW Group

Graphic Design-Applied Print Graphics
    * Title: UK Definitive Circulating Coinage – New Reverse Designs
    * Agency: Matt Dent
    * Client: The Royal Mint

YELLOW PENCILS
Art Direction – Poster Advertising
    * Title: Bushman & Eskimo / Husky & Camel / Mountain Goat & Crocodile
    * Agency: BBDO/Proximity Malaysia
    * Client: Chrysler Korea
 
Press Advertising
    * Title: Bear / Mafia / Magician / Paparazzi / Prison
    * Agency: CLM BBDO
    * Client: Bayer

Brand Applications: Printed Material
    * Title: TED696 Project
    * Agency: BMF
    * Client: Lion Nathan Australia

Broadcast Innovations
    * Title: Researchers Wanted
    * Agency: JWT
    * Client: Velocity Films

Digital Installations
    * Title: Cloud
    * Agency: Troika Design
    * Client: British Airways

    * Title: Kinetic Sculpture for the BMW Museum
    * Agency: ART+COM
    * Client: BMW Group

Environmental Design
Leisure & Tourism
    * Title: Flash
    * Agency: David Kohn Architects
    * Client: Bistrotheque
 
Public Space & Community
    * Title: Bijela cesta “U iscekivanju kise” (White road ‘Waiting for the Rain’)
    * Agency: Studio Rasic
    * Client: Mediterranean Sculptors’ Symposium

    * Title: [C]space DRL10 Pavilion
    * Agency: Nex Architecture
    * Client: Design Research Lab

Residential
    * Title: Casa Panama
    * Agency: Studio mk27
    * Client:

Temporary Exhibitions
    * Title: Ply Exhibition   
    * Agency: Dentsu Tokyo
    * Client: KDDI CORPORATION

Catalogues & Brochures
    * Title: The Book of Oregon
    * Agency: Wieden + Kennedy
    * Client: Travel Oregon

    * Title: WERK No.16: Joe Magee Special
    * Agency: WORK Advertising
    * Client: WORK

Environmental Graphics
    * Title: Bigger Storage Ideas
    * Agency: Ogilvy Frankfurt
    * Client: IKEA Germany

Integrated Graphics
    * Title: Coca-Cola Identity / Coca-Cola Classic Can / Coca-Cola Ident
    * Agency: Turner Duckworth: London & San Francisco
    * Client: The Coca-Cola Company

Illustration – Magazine & Newspaper Design
    * Title: WERK No.16: Joe Magee Special
    * Agency: WORK Advertising
    * Client: WORK

Integrated
    * Title: MEET WALLY’S HEART
    * Agency: Lowe Bull
    * Client: Unilever S.A

Magazine & Newspaper Design
Entire Newspapers
    * Title: Público Campaign
    * Agency/Client: Público

Magazine Front Covers
    * Title: Brain
    * Agency/Client: New York Magazine

Mobile Marketing
    * Title: Ke-tai Traveler "K-TRA"
    * Agency: Dentsu
    * Client: Honda Motor

    * Title: Throw Us A Bone
    * Agency: M&C Saatchi / Mark
    * Client: Sydney Dogs & Cats Home

    * Title: UN Voices Project
    * Agency: Saatchi & Saatchi Australia
    * Client: United Nations

Music Videos – Animation
    * Title: Who’s Gonna Save My Soul
    * Agency: Radical Media
    * Client: Waxploitation/Atlantic Records

Art Direction
    * Title: Wanderlust
    * Agency: Ghost Robot
    * Client: One Little Indian Records

Cinematography
    * Title: Changes
    * Agency: Academy Films
    * Client: Will Young/Sony

Music Videos
    * Title: Radiohead – House of Cards
    * Agency: Zoo Film Productions
    * Client: TBD Records

    * Title: Wanderlust
    * Agency: Ghost Robot
    * Client: One Little Indian Records

Special Effects
    * Title: Wanderlust
    * Agency: Ghost Robot
    * Client: One Little Indian Records
 
Online Advertising – Digital Advertising Campaigns
    * Title: LOVE DISTANCE
    * Agency: GT Tokyo
    * Client: Sagami Rubber Industries

Digital Innovations
    * Title: Whopper Sacrifice
    * Agency: Crispin Porter + Bogusky
    * Client: Burger King

Online Advertising
    * Title: Break the Cycle
    * Agency: BBH London
    * Client: Barnardo’s

Packaging Design – Packaging
    * Title: Newspaper to New Paper Project
    * Agency: Dentsu Tokyo
    * Client: Ichida Garden

    * Title: Trouble Maker Campaign
    * Agency: HanTang Communications Group
    * Client: Quzhou Seezo Trading

Photography – Book Design
    * Title: Faces of Evil
    * Agency: Das Comitee
    * Client: Das Comitee

Poster Advertising – Poster Advertising CampaignS
    * Title: Electro / Cuba / Funk / India / Rap / Blues / Folk / Jazz / Ska / James Brown
    * Agency: Young & Rubicam France
    * Client: Nova Radio

    * Title: Wallace in Alexander McQueen & Gromit in Paul Smith / Wallace in Paul Smith & Gromit in Duchamp / Lady Tottington in Alexander McQueen
    * Agency: DDB London
    * Client: Harvey Nichols

Press Advertising – Newspaper Press Advertising Colour
    * Title: Bear / Mafia / Magician / Paparazzi / Prison
    * Agency: CLM BBDO
    * Client: Bayer

    * Title: Wallace in Alexander McQueen & Gromit in Paul Smith / Wallace in Paul Smith & Gromit in Duchamp / Lady Tottington in Alexander McQueen
    * Agency: DDB London
    * Client: Harvey Nichols

Product Design – Leisure
    * Title: Quantum AMS Saddle
    * Agency: Seymourpowell
    * Client: Quantum Saddle Company Ltd

Work & Industry
    * Title: MacBook Air
    * Agency/Client: Apple

TV & Cinema Advertising – TV Commercials 41-60 seconds
    * Title: Pinata
    * Agency: TBWAChiatDay
    * Client: MARS

TV & Cinema Communications – TV Promotions, Stings & Programme Junctions
    * Title: Stanley Kubrick Season
    * Agency: Channel 4
    * Client: More4
 
TV & Cinema Crafts – Special Effects
    * Title: It’s Mine
    * Agency: MJZ
    * Client: Coca Cola

Websites – Interface & Navigation
    * Title: 12 CAMS, CREATE YOUR RAINBOW
    * Agency: Bascule
    * Client: WOWOW INC.

Microsites
    * Title: Hotel 626
    * Agency: Goodby Silverstein and Partners
    * Client: Frito-Lay
 
    * Title: NOLAF
    * Agency: Mekanism
    * Client: Frito-Lay

Writing for Advertising – TV & Cinema Advertising
    * Title: Rabbit
    * Agency: Goodby Silverstein and Partners
    * Client: Comcast

    * Title: Snoop Dogg / Rob Lowe / Anjelica Huston
    * Agency: Mother / * Client: Orange

Writing for Design- Graphic Design
    * Title: Christopher Doyle Identity Guidelines
    * Agency: Christopher Doyle
    * Client: You, me and everyone I know

    * Title: Corpoetics
    * Agency/Client: Asbury & Asbury

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