dentsu X Singapore, part of Dentsu Aegis Network, continues to provide ‘Experience Beyond Exposure’ with its latest ambush campaign for Huawei. Twenty four hours ahead of the Apple iPhone XS official sales – dentsu X and Huawei leveraged on an opportunity to engage with fans in the queue by distributing a free Huawei power bank to Apple fans to ensure their smartphone battery lasts through the night.
MANILA - iProspect (a Dentsu Aegis Network company) released The Future is Voice Activated, a bespoke research piece that investigates voice adoption and usage across smartphone owners in Australia, China, India, Indonesia, Japan and Singapore. The white paper uses these findings to outline implications for marketers when crafting their voice strategies across the six field markets.
Together with insights consultancy idstats, iProspect surveyed over 1,800 smartphone owners aged 18 to 50 years old across Asia Pacific in April 2018.
MANILA - Fresh from this year’s wins from Cannes to the 4As Agency of the Year Best in Creative and Best in Industry and Community Service, Dentsu Jayme Syfu is proud to announce multiple new promotions. The multi-disciplinary creative shop has gone into a major organization change early this year to efficiently handle its growing businesses. The management team has expanded and new digital leadership roles have been created, with more people growing within the agency.
TOKYO - Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced that a resolution for the commencement of an analysis of potential changes to the Group's holding structure was adopted at the meeting of the Company's Board of Directors today. The changes are likely to occur in January 2020.
by Bong R. Osorio
When he was in advertising, Angelito Pangilinan or BoyP to the advertising community, travel and photography were his therapy. His travel blog www.boyplakwatsa.com was a most referred to site by friends planning their travel itineraries anywhere in the country.
MAKATI CITY - IGNITE 2018: The Philippine’s Premier Innovation Conference, organized by TechShake and dentsu X (a Dentsu Aegis Network brand) in collaboration with Brainsparks and Flyspaces, exceeded expectations as they went beyond the target number of 1,000 attendees during the first day of the event. The Rizal Ballroom of Makati-Shangri-la was jampacked for the plenary session and keynote speeches, while the afternoon break-out conference rooms for the three tracks: start up innovation, investment and acceleration and corporate innovation were filled with participants.
TOKYO - Dentsu extends its heartfelt sympathy to the people and areas affected by torrential rain and landslides in western Japan, which occurred in July 2018. We sincerely hope for the earliest recovery of the region.
The Dentsu Group in Japan will provide assistance totaling 30 million yen to aid the victims of the disaster and support reconstruction of affected areas.
In addition, the Company will donate relief funds contributed by employees and match the total with an equivalent of the accumulated amount.
CANNES – The 65th Cannes Lions International Festival of Creativity saw several campaigns from the Philippines earning recognition for the powerful work that the agencies produced.