Isobar has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group, Sri Lanka's largest integrated communications agency with a 60-year-old legacy, disrupted the nation's advertising industry with the introduction of the global marketing conglomerate Dentsu Aegis Network into the country. Now, it will do so once again, reinventing Sri Lanka's rapidly growing digital economy, with the launch of its full-service digital agency – Isobar.
SINGAPORE – Leading eye drop brand Eye Mo Philippines once again made history as it clinched a back-to-back win for the Philippines at the prestigious Nicholas Hall OTC Marketing Awards, a highly-coveted international accolade that seeks to reward the highest standards of innovation and excellence in marketing over-the-counter (OTC) medicines.
Mumbai - The iconic confectionery giant – The Hershey Company has awarded the digital mandates of eight brands including Hershey’s Syrups, Hershey’s Milkshake, Hershey’s Spreads, Hershey’s Milk Booster, Sofit, Jolly Rancher, Brookside and Kisses to leading digital marketing solutions agency FoxyMoron. The account was won following a multi-agency pitch.
GLOBAL – Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over the period. Publishers are now looking to diversify business models to balance the deficit.
These and other key findings are included the latest monthly Global Ad Trends report focusing on print and digital publishing compiled by WARC, the international authority on advertising and media effectiveness.
MANILA - Fed up with long-term contracts but bored with free TV? You no longer need to buy expensive bundles or commit to subscriptions to watch quality shows!
EasyTV SUPERDIGIBOX is a DTT service with local free to air and international channels that delivers highly entertaining quality programming through premium and exclusive content.
MANILA - Ever since their appointment, new Chief Executive Officer Onat Roldan and Chief Creative Officer Rey Tiempo have been seeking out partners to help bring the agency to new levels of thinking, guided by the Y&R core belief of “resisting the usual.”
TAGUIG CITY – Yasuharu Sasaki loves digital. He welcomes its ascendancy and doesn't get tired of talking about it. The Executive Creative Director and Head of the Digital Creative Center at Dentsu Tokyo is one of the most awarded creative in the world today, someone who has served on juries of international advertising festivals all over the world.
MANILA – Digital transformation efforts have been making a buzz in both private and public sectors looking to integrate the newest technology trends with their services. Tagit is a leading Digital solutions provider that enables local banks, government and enterprises to rapidly build secure, scalable and innovative digital applications.
MANILA - As more people in the Philippines gain internet access, the demand for reliable connections and access to online content has hit an all-time high. Those who don’t have home broadband connections resort to free or unsecured WiFi-channels from neighbors or public places—also known as WiFi jacking or kapit-WiFi—to avoid the burden of monthly fees and other fixed-connection requirements.
SINGAPORE – Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, Creativity Inspired by Data.
As the region’s digital ad spend grows, consumer data has become a massive by-product for brands, but lack of training in digital and data related skills is a key barrier to campaign success.