GLOBAL – FRANCE, MAY 13, 2013 – Philippine agency heads David Guerrero (BBDO Guerrero) and Melvin Mangada (TBWA\Santiago Mangada Puno) are heading off to Cannes, France as part of the jury for the 60th Cannes Lions Festival.
Guerrero is chairman and chief creative officer of BBDO Guerrero, the creative house behind the much-talked about ‘It’s More Fun in the Philippines’ tourism campaign. The past year has seen metals after metals for the campaign which has proven that it is as effective as it is creative – boosting international arrivals by 17% (WTO) and achieved domestic targets a full four years ahead of schedule. In 2012, BBDO Guerrero also became the first Philippine agency to make it in the Gunn Report’s Top 50.
Guerrero was the first South East Asian jury president, leading the 2007 Radio panel in particular. He joins the Outdoor Lions jury, headed by Young & Rubicam worldwide chief creative officer Tony Granger.
Taking part in judging for Radio is Mangada, managing partner and chief creative officer of TBWA\SMP. Having been both juror and winner at prestigious festivals such as Cannes, The London International, AdFest, Spikes Asia and New York Festivals, he is regarded as one of the most influential figures in Philippine advertising.
He was adobo magazine‘s Top Executive Creative Director in 2010 and 2011. In 2012, Melvin achieved another first by steering TBWA\SMP to win 4As’ Agency of the Year Award for the fifth time.
Eardrum co-founder/creative director Ralph Van Dijk presides over the Radio Lions jury.
TBWA\SMP and BBDO Guerrero have been on a winning streak the past few weeks, having won metals and finalist status at several shows from around the world including the Festival of Asian Marketing Effectiveness in Shanghai, the One Show competitions, the CLIO Awards and the NYF International Advertising Awards.
