5 Golds, 3 honorees, one celebrity host and one judge standing (very) tall
A well-dispersed awards haul, stringent judging and plenty of star power made for an outstanding Kidlat Awards last Saturday night in Boracay.
The top headlines: Five golds were awarded, all for projects that were essentially public service. 53 medals were given, with the count led by TBWASantiagoMangadaPuno (12, including 2 golds) and BBDO Guerrero (13).
The Young Kidlat competition was a revelation. Most of the big agencies finished out of the top four, and two initial winners were disqualified on technical grounds. Finally, two teams have been chosen to represent the country. DentsuIndio’s Peepo David and Kulas Abrenilla, who qualified for the competition by winning the Guild’s Raw School Iron Creative earlier this year, go to Cannes in June; BBDO Guerrero’s Rachel Teotico and Leah Mababangloob head for ADFEST in Pattaya in a few weeks’ time.
But it was not all young creatives that night. The Guild recognized its pillars as well. Joel Limchoc and Merlee Jayme were inducted into the Hall of Fame, and Jayjay Calero received a Lifetime Achievement award – an achievement indeed for a suit, even the suit who built J. Walter Thompson Philippines.
Add hosting by Bb Gandanghari and the inspiring presence of Stefan Sagmeister (together with fellow guest jurors Jureeporn Thaidumrong and John Merrifield), and you have a Kidlat summit for the books. Change is very good indeed.
The audited, official results are as follows:
INTEGRATED MULTI-MEDIA CAMPAIGN
Bronze: Pizza Hut "Hate Late" – BBDO Guerrero
Silver: Motilium "Obama in Manila"– TBWASantiagoMangadaPuno
Gold: iamninoy "Project Yellow – Glasses/Connections" – McCann Worldgroup
FILM
Bronze: McDonalds’ "Cook" – Leo Burnett
Silver: Nestle All-Purpose Cream "The Offering" – McCann Worldgroup
FedEx "Laddie" – BBDO Guerrero
PRESS
Bronze: Mach 5 "More Power" – Creative Juice
BBDO "Asymmetrical Art Director" – BBDO Guerrero
Silver: Firefly "Attic" – TBWASantiagoMangadaPuno
PRESS CAMPAIGN
Bronze: Mach 5 “Caravan” – Creative Juice Manila
BBDO "Asymmetrical Art Director" – BBDO Guerrero
Silver: Firefly “Attic/Living/Bath” – TBWASantiagoMangadaPuno
RADIO
Bronze: Chowking "Rockabye" – PublicisJimenezBasic
Smart “Handshake” – DM9JaymeSyfu
Shell “Are We There Yet?” – JWT Manila
RADIO CAMPAIGN
Bronze: Cebu Pacific “Go Lite” – PublicisJimenezBasic
Nokia Supernova Slide "Aruba Live Radio: Office/Gimmick/Munch" – JWT Manila
OUTDOOR
Bronze – P&G Gillette “Escalator” – BBDO Guerrero
Silver – P&G Gillette “Socks (Falling Poster)” – BBDO Guerrero
Video City “Joint” – Lowe Inc.
CAMPAIGN OUTDOOR
Bronze – P&G Gillette Venus “Clamp/Suction Cap/Socks” – BBDO Guerrero
Silver – NU 107 "20 Years (Elevator/Groupie/Lady/Pants)"– BBDO Guerrero
WHAT THE?!
Bronze – Victoria Court “Van” – Lowe
Silver – San Miguel Octoberfest “World’s Longest Bar” – PublicisJimenezBasic
Rejoice “Salon the Go” – Leo Burnett
CAMPAIGN (OTHERS)
Bronze – TBWA Worldwide Carbon Neutral – TBWASantiagoMangadaPuno
Pineda “Transplant” Series – TBWASantiagoMangadaPuno
Silver – Meralco "Iron/Toaster/Cassette/Fan/Paper Bags" – TBWASantiagoMangadaPuno
CREATIVE MEDIA
Bronze – Kotex “Comfy Be You” Activation – Bates141 Manila
Firefly Lighted Signage – TBWASantiagoMangadaPuno
Gabriela Duct Tape – DM9JaymeSyfu
DIRECT
Bronze – KBP DM Pack – BBDO Guerrero
BPI “Open” and “Open Sign” – Lowe Inc.
Amway “Reverse Calendar” – Lowe Inc.
INTERACTIVE
Bronze – John Robert Powers “Miss Philippines” – DM9JaymeSyfu
Manila Bulletin “Independence Day” – PublicisJimenezBasic
Nike “Ang Mamatay nang Dahil Sa ‘Yo” – Ogilvy
DESIGN:
Bronze – Yabang Pinoy T-Shirt “Hear Up” – Ace Saatchi & Saatchi
Analog Soul “Books” – Ogilvy
Gold – TBWA "Recycle" – TBWASantiagoMangadaPuno
CRAFT: COPY
Silver – BBDO "Asymmetrical Art Director" – BBDO Guerrero
CRAFT: ART DIRECTION
Bronze –BBDO "Asymmetrical Art Director" – BBDO Guerrero
Firefly "Attic" – TBWASantiagoMangadaPuno
Silver – TBWA "Recycle Bag" – TBWASantiagoMangadaPuno
DIWA AWARDS
Awarded for excellence in Public Service Advertising, by the Ayala Foundation.
DIWA OTHERS
Bronze – ChildHope Asia Phils “Cans” – BBDO Guerrero
Silver – WWF Phils “Stickies” – Leo Burnett
Gold – Woman Today Asia “Breast Cancer” Embossed Flyer – Bates141 Manila
DIWA RADIO
Bronze – I Can Serve “Forward” – TBWASantiagoMangadaPuno
Virlanie Foundation Inc. “Cart” – Leo Burnett
Gold – ProLife “Keep” – DM9JaymeSyfu
DIWA PRESS
Bronze – Summit Publications/Marie Claire “Mouth” – BBDO Guerrero
DIWA TV
Bronze: Unicef “Lipad” – DentsuIndio
Gold: UP Alumni Assn. “Riles” – TBWASantiagoMangadaPuno
