Dentsu Inc., through TV advertisement and online video advertisement in Germany through the overseas headquarters "Dentsu Aegis Network" Acquired 70% of the shares of Videobeat Networks GmbH, one of the leading providers of media planning, production, have agreed with the shareholders of the company regarding the possession of the option to make it into a wholly owned subsidiary in the future. In order to realize this acquisition, approval by the German regulatory authority is required.
Following a comprehensive agency search, Vision7 Media and The&Partnership, in a bespoke agency model, have been appointed as the full-service agency partner for all national retail marketing for Toyota in Canada.
The agency search began last February when Toyota Canada announced that, together with the Toyota Dealers Associations (TDAs), they were seeking a full-service partner solution to consolidate all Toyota tactical marketing, including creative, digital, data and analytics as well as media planning and buying into one integrated team.
Words by Bong R. Osorio
Influencer PR is the process of determining, investigating, involving and maintaining the people who create and sustain high-impact conversations with customers about your brand, products or services. It gave way to the age of deference --- or putting people on a pedestal or high esteem. It will continue to grow in importance as a tool for the marketing communications industry, as the sector seeks new and inventive ways of creating third-party advocacy for brands, organizations and people.
Publicis One, the global communications enterprise that unifies all Publicis Groupe agency brands’ across small and medium size markets, has announced and launched the Digitas brand in Malaysia. The launch of Digitas, The Connected Marketing Agency, will provide Malaysian brands with access to Digitas’ diverse expertise across data, strategy, creative, media and technology all under one roof.
MANILA - Michelle Santillan has a job chocolate lovers will envy. And her many achievements in marketing iconic global brands such as Cadbury Dairy Milk and Toblerone as the Chocolates Category Manager of Mondelez Philippines and Indonesia are proofs that the path to success can be as delicious.
A showcase of the Mondelēz International talent pool
SINGAPORE – IDOOH International and Micab Philippines have signed a Memorandum of Understanding (MOU) today to deploy 5,000 of IDOOH’s In-Ride Out-of-Home (OOH) digital media screens in Micab partner taxi fleets by 2019.
MANILA – In 2018, the key to navigate customer conversations is by being live, predictive, and personalized. Businesses and brands witnessed unimaginable and disruptive moments in 2017 which led to new opportunities to understand and engage with customers.
GLOBAL - WARC, the global marketing intelligence service, has released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year.
At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their outlook on the year ahead. These findings are combined with the latest examples, research and expert opinion from WARC.
SOUTHEAST ASIA – The demand for advertising and marketing professionals in Southeast Asia displayed positive signs of growth in September, with the exception of Malaysia.
These findings are the result of the latest Monster Employment Index (MEI), a monthly gauge of online hiring activity across Singapore, Malaysia and the Philippines, tracked by Monster.com. It comprises data of overall hiring activity in each country, as well as specific data in the advertising and marketing sector.