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Publicis One Malaysia strengthens digital & data capabilities with the launch of Digitas - The Connected Marketing Agency

Publicis One, the global communications enterprise that unifies all Publicis Groupe agency brands’ across small and medium size markets, has announced and launched the Digitas brand in Malaysia. The launch of Digitas, The Connected Marketing Agency, will provide Malaysian brands with access to Digitas’ diverse expertise across data, strategy, creative, media and technology all under one roof.

YMMA Awardee Michelle Santillan has your Dream Job: Chocolate Marketer

MANILA - Michelle Santillan has a job chocolate lovers will envy. And her many achievements in marketing iconic global brands such as Cadbury Dairy Milk and Toblerone as the Chocolates Category Manager of Mondelez Philippines and Indonesia are proofs that the path to success can be as delicious.

A showcase of the Mondelēz International talent pool

Trends 2018: Twitter predicts next wave of marketing will involve AI and machine learning in 2018

MANILA – In 2018, the key to navigate customer conversations is by being live, predictive, and personalized. Businesses and brands witnessed unimaginable and disruptive moments in 2017 which led to new opportunities to understand and engage with customers.

WARC launches Toolkit 2018

GLOBAL - WARC, the global marketing intelligence service, has released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year.

At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their outlook on the year ahead. These findings are combined with the latest examples, research and expert opinion from WARC.

Demands for advertising and marketing professionals remain steady in Southeast Asia, PH reports sharpest growth

SOUTHEAST ASIA – The demand for advertising and marketing professionals in Southeast Asia displayed positive signs of growth in September, with the exception of Malaysia.

These findings are the result of the latest Monster Employment Index (MEI), a monthly gauge of online hiring activity across Singapore, Malaysia and the Philippines, tracked by Monster.com. It comprises data of overall hiring activity in each country, as well as specific data in the advertising and marketing sector.

adoboLIVE! Patrick Searle, GetCRAFT CEO on native ads and influencer marketing report

GetCRAFT CEO Patrick Searle discusses the key points of the "Philippine Native Advertising & Influencer Marketing Report 2018", the methodology behind the white paper, and how influencers, agencies, and brands can learn from the report.

(Guest) Beyond advertising: Designing value at all touchpoints

Words by Daniel Hagmeijer

Last week, I was having dinner with my friend Aldo. Aldo is normally a calm, reserved type of person, but that day he was very excited about a gadget (and the whole digital ecosystem that went with it) that he had recently seen advertised. He was convinced it was the perfect solution to his exercise problems.

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