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Dentsu strengthens video advertising services in Germany with acquisitions

Dentsu Inc., through TV advertisement and online video advertisement in Germany through the overseas headquarters "Dentsu Aegis Network" Acquired 70% of the shares of Videobeat Networks GmbH, one of the leading providers of media planning, production, have agreed with the shareholders of the company regarding the possession of the option to make it into a wholly owned subsidiary in the future. In order to realize this acquisition, approval by the German regulatory authority is required. 

The&Partnership and Vision7 Media Bespoke Agency Model appointed to handle Toyota Canada’s Retail Marketing

Following a comprehensive agency search, Vision7 Media and The&Partnership, in a bespoke agency model, have been appointed as the full-service agency partner for all national retail marketing for Toyota in Canada.

The agency search began last February when Toyota Canada announced that, together with the Toyota Dealers Associations (TDAs), they were seeking a full-service partner solution to consolidate all Toyota tactical marketing, including creative, digital, data and analytics as well as media planning and buying into one integrated team.

Fresh and sensible approach to influencer PR and marketing

Words by Bong R. Osorio

Influencer PR is the process of determining, investigating, involving and maintaining the people who create and sustain high-impact conversations with customers about your brand, products or services. It gave way to the age of deference --- or putting people on a pedestal or high esteem. It will continue to grow in importance as a tool for the marketing communications industry, as the sector seeks new and inventive ways of creating third-party advocacy for brands, organizations and people.

Publicis One Malaysia strengthens digital & data capabilities with the launch of Digitas - The Connected Marketing Agency

Publicis One, the global communications enterprise that unifies all Publicis Groupe agency brands’ across small and medium size markets, has announced and launched the Digitas brand in Malaysia. The launch of Digitas, The Connected Marketing Agency, will provide Malaysian brands with access to Digitas’ diverse expertise across data, strategy, creative, media and technology all under one roof.

YMMA Awardee Michelle Santillan has your Dream Job: Chocolate Marketer

MANILA - Michelle Santillan has a job chocolate lovers will envy. And her many achievements in marketing iconic global brands such as Cadbury Dairy Milk and Toblerone as the Chocolates Category Manager of Mondelez Philippines and Indonesia are proofs that the path to success can be as delicious.

A showcase of the Mondelēz International talent pool

Trends 2018: Twitter predicts next wave of marketing will involve AI and machine learning in 2018

MANILA – In 2018, the key to navigate customer conversations is by being live, predictive, and personalized. Businesses and brands witnessed unimaginable and disruptive moments in 2017 which led to new opportunities to understand and engage with customers.

WARC launches Toolkit 2018

GLOBAL - WARC, the global marketing intelligence service, has released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year.

At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their outlook on the year ahead. These findings are combined with the latest examples, research and expert opinion from WARC.

Demands for advertising and marketing professionals remain steady in Southeast Asia, PH reports sharpest growth

SOUTHEAST ASIA – The demand for advertising and marketing professionals in Southeast Asia displayed positive signs of growth in September, with the exception of Malaysia.

These findings are the result of the latest Monster Employment Index (MEI), a monthly gauge of online hiring activity across Singapore, Malaysia and the Philippines, tracked by Monster.com. It comprises data of overall hiring activity in each country, as well as specific data in the advertising and marketing sector.

adoboLIVE! Patrick Searle, GetCRAFT CEO on native ads and influencer marketing report

GetCRAFT CEO Patrick Searle discusses the key points of the "Philippine Native Advertising & Influencer Marketing Report 2018", the methodology behind the white paper, and how influencers, agencies, and brands can learn from the report.

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