The Philippine Marketing Association and the Marketing Institute of the Philippines are currently offering a Do-It-Yourself Marketing Series at the Asian Institute of Management. Designed in packets of practical, accessible and effective subjects, the seminars are reliable in qualitative and quantitative marketing strategies. The series includes Marketing research for Non-Researchers, Mobile and Online, Below-the-Line Marketing Communications, Service and Business Marketing and Retail Merchandising, even Events marketing.
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The seminars feature respected marketing practitioners and members of the academe. Dr. Victoria Ac-Ac, chairperson of Marketing and Communications of San Beda College spoke on the first segment Marketing Research for non-researchers. In tandem, Jeanette Medina, leading market research practitioner with Unilever gave detailed first-hand insight on qualifying qualitative research.
The PMA-DIY Marketing series targets individuals in marketing and management and offers corporate package discounts. The series runs until November.
