GLOBAL – AUGUST 15, 2012: McCann Worldgroup Worldwide released a tongue-in-cheek ad published in international newspapers UK Daily Telegraph and Times, the Olympics’ official PR agency said: " We’re proud to announce we’ve just lost a client".
The copy goes further by stating that their job has been done: " After four years dedicated to delivering a successful London 2012, our work here is done."
It then proceeds to appeal for new business, as it reads: "It’s an exciting moment, because we now have an Olympic-sized gap in our roster. We’re hoping to fill it with brands that want to perform faster, higher, stronger."
Then ending with humor saying: "And with client that don’t wear quite so much Lycra".
