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McDo Philippines app by Mobext hits 1 million downloads in less two months

MANILA – The McDonald’s Philippines mobile app has surpassed one million downloads, barely two months after its launch last September 12. The app, available for both Android and iOS, was designed and developed by specialist mobile agency Mobext. 

“Reaching one million downloads is not just a feat for McDonald’s. It also speaks of the local market’s hunger for convenient mobile services, especially for food delivery,” says Arthur Policarpio, Head of Mobext Asia-Pacific.

At the core of the app is McDelivery, which brings the food chain’s delivery service to mobile. 

TeamAsia joins 4AS Philippines

MANILA – TeamAsia has been inducted into the Association of Accredited Advertising Agencies (4AS) of the Philippines as the first non-advertising-specific agency to be allowed to join the organization. 

Acknowledging the evolving nature of advertising agencies, members voted favorably on the same day to amend several by-laws of the association, which included the justification for the inclusion of the IMC firm. The membership criteria expanded from solely advertising agencies to marketing communications and advertising.

AdBoard closes after 40 years

MANILA - Following a series of leaves by member associations and amid long-standing speculation about its dissolution, the Advertising Board of the Philippines (AdBoard) is officially closing. 

AdBoard made the announcement at its 40th anniversary celebration on Monday, October 27. 

The board's termination will be official in June 2015, but it has ceased operations since August 15 of this year.

"We are hoping that we have 40 more years of outstanding contributions from the industry," AdBoard chairman Nonoy Niles told adobo. 

AdBoard celebrates 40th anniversary

MANILA – To celebrate its 40th anniversary, the Advertising Board of the Philippines (AdBoard) is presenting ‘40 and Fantastic: A Grand Musical Toast to AdBoard’ on October 27 at the Manila Polo Club.

The event is open to Industry practitioners involved with the AdBoard, including past members of various Ad Congress Executive Committees, the Advertising Content and Regulations Committee, and the Trade Practices and Conduct Committee.

Del Monte Kitchenomics cooks up a storm for 30th milestone

MANILA – To celebrate Kitchenomics’ 30th anniversary, and keeping in line with Del Monte’s ‘Make Life Better for Filipinos’ branding, members and fans were invited to take part in ‘Laking Kitchenomics’ (‘Raised on Kitchenomics’), a massive cook-off staged simultaneously in the Philippines’ three main regions: Luzon, the Visayas and Mindanao. 

Leo Burnett merges APAC and Greater China regions, Ziebinski takes over as CEO

Jarek Ziebinski

SINGAPORE – Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide announced today the consolidation of Leo Burnett operations across Greater China and Asia Pacific. Jarek Ziebinski, currently President of Leo Burnett Asia Pacific, will be taking over as Chairman and CEO for the consolidated operation including China as of 1st September 2014. Eddie Booth, regional chairman and CEO of Greater China will be retiring from Leo Burnett following 15 years at the agency.

The Philippine STAR celebrates 28th anniversary

MANILA – In celebration of its 28th anniversary, The STAR has come up with special features that inspire and surprise. Among these is a series featuring 28 Captains of the Industry, including SM Investments vice chair Teresita Sy-Coson, SM Prime Holdings president Hans Sy, Filinvest Group CEO Josephine Gotianun Yap, Swatch Philippines president Virgie S.

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