ASIA-PACIFIC – CHINA, MAY 8, 2013 – Milo Chao is joining TBWA\China as chief strategy officer.
Based in Shanghai, Chao will provide strategic leadership for TBWA, Digital Arts Network, The Integer Group, Auditoire and BEING.
Chao previously worked at DDB, Rapp Collins and Grey. He has a long and highly regarded career having worked in New York, Dallas, Singapore, Hong Kong, Beijing, Tokyo and Shanghai on clients as diverse as Dell, Sony, Toyota, Mars, Philips, Unilever and PepsiCo.
TBWA\Greater China president Ian Thubron commented made the announcement welcoming Chao into the TBWA fold. "He brings a strategic rigour as well as a familiarity and capability with the entire integrated process. He will join our global ring of planning leaders as the champion of Disruption in this critical region.”
Brian Swords, managing director of TBWA\Shanghai, commented: “There is a shared ambition to create great work and lead the market. He’s the strategic partner we need to keep producing the disruptive creative solutions for which TBWA is renowned.”
Chao commented, “I’ve long admired TBWA, and the opportunity of championing Disruption and Media Arts with a fast growing challenger brand like TBWA, in this region of constant change, is one not to be missed.”
Chao’s appointment is effective immediately.
